November 12, 2012 — Kraft foods recently ran a campaign across several Kargo-run sites including US Weekly. Using Rich Media and content sponsorships, Kraft brought attention to delicious recipes using Jell-O products as ingredients. The Rich Media unit enabled users to toggle between recipes and photos of the finished recipe.
Kargo placed the Rich Media ads, as well as section sponsorships on Meredith Plus, and Parenting magazine mobile sites. By creating a multifaceted campaign, Kraft and Kargo were able to reach a greater number of targeted users, and keep the brand message fresh and interesting.