Execution of Mobile Programs
Kargo recognizes that not all content is the same. Mobile content should be just that… mobile. The content rendered on the mobile device should provide value to the user while they are on the go, not merely provide a diluted version of the same content that is found in print or online.
Kargo’s technology platform negates much of the custom development historically required to launch wireless applications. Kargo’s suite of mobile tools get you to market fast, smart and cost effectively. Combined with our proven ability to get applications and brands on carrier decks, Kargo is your one stop shop for getting the most value out of the mobile market.
KAMP: Messaging & Mobile CRM
Kargo recognizes that content owners are disconnected from their audiences in that consumers must take the initiative to digest their desired content. This is done by purchasing the magazine, logging into the Internet and/or tuning into the television show. Kargo’s Advanced Messaging Platform (KAMP) allows the content owner to speak directly with their audience anytime and anyplace the user chooses.
With KAMP, content owners can:
- Communicate directly to your users, delivering information that is relevant and timely.
- Generate a conversation with your audience.
- Segment your user base into more granular categories in which to target information and influence customer behavior.
- Solicit feedback from your users that can be transformed into valuable business intelligence.
- Increase revenues through advertising and unique marketing campaigns that integrate with your normal business practices.
SyndiKate: Mobile Web
Mobile website development needs to be cost effective and simple enough to maintain so the content is current and relevant to those “on the go”. Kargo’s mobile web platform provides a framework that allows media brands and content owners to enter the wireless marketplace with ease while providing them the means of retaining control over the content they publish. By leveraging syndiKate, brands that wish to have a superior mobile presence can enter the market easily and quickly. Kargo takes the hassle of trying to tailor applications to devices by performing all device detection & management in house. Kargo does this with a minimum of backend integration and close to zero maintenance. The result is a feature-rich, device-specific mobile website that seamlessly integrates with the content owners current web technology.
Coupled with KAMP, Kargo offers content owners a way to create 360-degree mobile campaigns that drive traffic between mobile, web, print and television to maximize advertising opportunities.
Kontent: Content Distribution and Billing Management
Kargo makes mobile personalization truly personal. It’s not just about delivering Top 40 ringtones, but being able to engage and monetize your audience by defining what content matters most and getting that content in front of the people who matter most. It’s about being able to target and deliver your unique content to your uniqueaudience.
In other words, it’s about social currency.
What is Kontent?
- Turnkey web storefront with integrated carrier billing and device management.
- Extensive North American distribution, carrier deck placement and innovative direct-to-consumer strategies.
- The ability to reach new and existing audiences especially when used in conjunction with KAMP and syndiKate.
- The ability to create custom marketing programs that tie in content downloads to other mobile marketing and branding initiatives.
What is Kontent? Kontent is the ability to present, deliver and bill targeted content in the appropriate format to the right device on the right network, every time.