Jan
29
2013

Kraft’s Philadelphia Brand Showcases Products With Kargo Mobile Video Ads

January 28, 2013 – Kraft Foods Philadelphia’s mobile campaign on Us Weekly showcases the power of Kargo’s Rich Media technology. The multifaceted campaign featured mobile video that depicted delicious meals made with Kraft products, alongside a banner ad that would take consumers right to the recipe, where they could print it, rate it, or add it to their shopping list.

The Kargo-run campaign brought contextual relevance to Us Weekly readers, engaging users with mouth-watering videos that allowed Kraft to lift brand awareness among its target audience.

Read more: http://www.mobilemarketer.com/cms/news/advertising/14656.html

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