Kargo Expands Executive Leadership Team within its Premium Editorial Alliance
Ideas include making marketers pay more to use trackers and employing universal tracking pixels
February 3, 2017 | 5:04PM
Ryan Polley Appointed CPO & Julie Vaughn Ruef Named GM, SHOPS
NEW YORK, February 3, 2017 – Kargo, the leader in mobile brand advertising, announces the appointment of two industry veterans who will play key roles in growing the company’s three governing business lines within its premium editorial alliance of publishing partners: programmatic, SHOPS and managed service.
Ryan Polley will serve as Kargo’s first Chief Product Officer, and Julie Vaughn Ruef will act as the General Manager of SHOPS. Both executives will report to Kargo’s President and Chief Operations Officer, Ryan McConville. The appointment of Polley and Vaughn Ruef follows a record-breaking year for Kargo, during which the company launched its programmatic and software businesses, opened international offices in the U.K. and Australia, grew its workforce by nearly 60% and completed its first major mobile ad research initiative.
“Kargo’s programmatic and SHOPS platforms have already achieved impressive double-digit growth since they were introduced late last year,” said McConville. “I’m confident that Ryan and Julie will continue to drive this strong momentum and help advertisers reach mass mobile audiences with the right products without sacrificing ad quality or brand safety.”
As CPO, Polley will be tasked with the development, management and strategic implementation of Kargo’s product portfolio. He joins Kargo from Rubicon where he served as the Senior Vice President of Product Management and Strategy. Polley is the second former Rubicon executive who recently joined Kargo, following the appointment of Adam Chandler as Chief Business Officer in December 2016.
Vaughn Ruef will lead the growth and development of Kargo’s SHOPS platform, a first-of-its-kind self-service tool that allows brands to buy targeted mobile advertising on world-class editorial sites and apps, all in one place. In her new role as GM of SHOPS, Vaughn Ruef will work to build awareness and implement the platform across all of Kargo’s client segments (agency holding company, direct to client, top VC backed startups, ATD, etc). A handful of major advertisers are already transacting on SHOPS. Prior to joining Kargo, Vaughn Ruef headed Business Development at the Greylock-backed mobile startup MessageMe, where she stewarded the acquisition of MessageMe by Yahoo.
Kargo is the only mobile advertising company that creates rich-media campaigns for 200+ brands (including Unilever, Procter & Gamble, Verizon and L’Oréal) and partners exclusively with an alliance of 70 handpicked world-class publishers (such as Hearst, The New York Times and CBS).
Kargo is the leader in mobile brand advertising. Bringing together creativity, technology and quality, Kargo empowers advertisers to break convention and build connections with consumers on the most important screen today – the phone. Through Kargo’s high-end editorial alliance of world-class publisher partners, as well as its proprietary advertising automation tools and award-winning creative studio, brands and agencies have the ability to reach 100% of smartphone users in the United States with memorable, measurable mobile ad experiences. Kargo and Kargo leadership are regularly recognized for the company’s growth and achievements on prestigious lists and by winning prominent awards, including: the Inc. 500 list (2015 and 2016), the Entrepreneur 360 list (2016), the Deloitte Technology Fast 500 award (2016), the Crain’s New York Business Fast 50 list (2015 and 2016), the EY Entrepreneur of the Year NY 2016 award and Business Insider’s “hottest pre-IPO ad tech startups” list (2015 and 2016). Kargo employs 250 people in New York, Chicago, Dallas, San Francisco, Los Angeles, London and Australia.