Sizmek selects Kargo for premium mobile inventory & creative tech
Ideas include making marketers pay more to use trackers and employing universal tracking pixels
October 12, 2016 | 1:37PM
Sizmek Open Ad Management has integrated with Kargo’s mobile programmatic platform. This partnership greatly expands the programmatic demand potential of our SSP, providing Sizmek’s 42,000+ global clients with access to our 300+ premium publisher sites and innovative creative formats.
Sizmek and Kargo are a perfect fit—two companies that share a focus on bringing more art to ad tech, creating campaigns that drive engagement and performance. “We view the Sizmek partnership as complementary to Kargo’s vision that mobile can and should be done better. It’s a big opportunity for us and an even bigger one for brands, agencies, trading desks and publishers looking to benefit from the best in quality and technology across their mobile campaigns,” said Michael Persaud, Senior Director of Programmatic Strategy at Kargo.