Partnership will provide advertisers with deeper insights and analytics beyond the click
New York, NY – August 12, 2013
Kargo, the leading mobile publisher platform, announced today a partnership with Moat, a technology brand intelligence and analytics company, to bring best-in-class insights and measurement to its advertisers and publishers. Among the first mobile platforms to partner with Moat, Kargo is looking to prove out the premium brand advertising proposition in mobile, arming advertisers with the necessary tools and analytics to measure the success of brand advertising beyond the click.
With this partnership, publishers and brands will receive real-time data measuring a brand’s overall ad effectiveness score, including engagement around advertising units and time spent viewing. Moat’s ‘Metrics that Matter’ include in-view impressions, in-view time, interactions and interaction time packaged up in comprehensive data and trend graphs.
Kargo’s mission is to integrate and enable dynamic creative and native advertising experiences across the most recognized premium publisher’s mobile and tablet properties. Through scale, transparency and advanced analytics, including this partnership with Moat, Kargo continues to prove its competitive edge in offering its advertising partners unparalleled capabilities in the mobile advertising space.
“The Kargo brand is synonymous with premium in mobile. However, we have had the challenge of proving the value proposition of the premium publisher channel versus that of just buying audience,” said Harry Kargman, Founder and CEO of Kargo, “Our partnership with Moat is an exciting new step towards substantiating what everyone knows intuitively, that context matters.”
“Moat is focused on making brand advertising more effective and trying to understand how we as consumers pay attention,” said Jonah Goodhart, Co-Founder and CEO of Moat. “In a world that has become digital and increasingly mobile first, we wanted a mobile partner that understood the goals of brand advertisers as well as the value proposition of premium publishers. We found the right partner in Kargo and we’re excited to work closely with them to help drive innovation in the brand advertising ecosystem.”
Kargo is the leading mobile publisher platform delivering Brand Power in Mobile through native and integrated advertising across its network of premium publisher partners’ mobile and tablet properties. Headquartered in New York with offices in Chicago and Boston, the company weaves content and ad technology into its publishers’ mobile and tablet properties, offering advertisers the best mobile brand experiences. Kargo is privately held and organically grown in New York. For more information visit kargo.com.
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath (credit paiva). The serial entrepreneurs had previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, visit moat.com
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