Privacy Policy

Privacy Policy for Kargo Global, Inc.

Kargo Global, Inc. and its affiliates (collectively “Kargo”) provide this Privacy Policy to inform users about the collection and use of information for Kargo’s advertising products and services, the Kargo Monetization Services, as well as Kargo managed and developed digital properties including web sites and applications (“Web Site”), the Kargo Platform Service, that link directly to this Privacy Policy.

Kargo is a premium brand advertising technology company. Kargo has developed a technology platform for publishers that creates brand advertising on the online, mobile, and tablet sites and apps of the largest and most recognized media companies. Kargo leverages its relationships with wireless operators, data aggregators, third-party analytics providers and data management companies to enhance its brand advertising capabilities. Kargo seeks to grow and monetize the visiting audiences across its own and its partner’s major media brand properties.

Kargo operates two principal business lines that are discussed in this policy:

  1. Kargo Platform Services (“KPS”). Kargo delivers certain products and services directly from Kargo-branded and partner branded sites and downloadable applications. Kargo also owns and operates a number of direct to consumer products such as its mobile video player, content platform, and ringtone portal.
  2. Kargo Monetization Services (“KMS”). Kargo creates, manages, and sells digital advertising inventory and runs such advertising on KPS-managed digital properties which include and are not limited to a variety of digital properties, including web sites, mobile sites, and downloadable applications.

Provisions of this policy may vary depending on which Kargo service you are using.

PLEASE READ THIS PRIVACY POLICY CAREFULLY. BY USING A KARGO SERVICE, VISITING THE WEB SITE, INTERACTING WITH AN ADVERTISEMENT, OR DOWNLOADING AN APPLICATION YOU ACCEPT THIS PRIVACY POLICY. IF YOU DO NOT ACCEPT, PLEASE DO NOT USE OUR SERVICE, WEB SITE OR APPLICATION, OR INTERACT WITH ANY ADVERTISEMENT.

Privacy Policy for Kargo Platform Services (“KPS”)

Through Kargo Platform Services (“KPS”), Kargo delivers certain products and services directly from Kargo-branded sites and downloadable applications. Kargo also owns and operates a number of direct to consumer products such as its mobile video player, content platform, and ringtone portal.

In this policy, unless stated otherwise, “Kargo,” “we,” “our”, or “us” refers to Kargo, and “Web Site” refers to Kargo owned and operated digital properties (i.e., Web sites and applications).

Information Collection

Kargo may collect both Personally Identifiable Information (“PII”) and Non-Personally Identifiable Information (“Non-PII”). This information is used for purposes including but not limited to personalizing the user experience through Web site advertising , downloadable application, or otherwise helping to meet the goals of Kargo’s media and advertising clients.

Personally Identifiable Information (“PII”). The types of PII that Kargo may collect include without limitation: name, address, e-mail address, and mobile phone number. We may combine PII and other information (e.g., demographic information like gender and age) about you that we have with information we obtain from our business partners or third party data providers. We may collect PII when you register with Kargo, when you enter a sweepstakes, voluntarily provide such information, or by other customary means (credit paiva). Please remember that any information that is disclosed in chat rooms or public forums becomes public information and you should exercise caution when deciding to disclose your personal information.

Non-Personally Identifiable Information (“Non-PII”). Non-PII collected by Kargo may include download history, geographic location, demographic information, customer generated content and/or information about your interests in and use of various products; programs, and services; the web pages or sites visited, interactions with ads; and identifiers associated with a mobile device or tablet, or your use of an application. We may gather this information via cookies, statistical identifiers and similar functioning technology as well as when you download an application, access our Web site via an ISP, wifi or carrier network.

Geographic Location Information. Kargo may from time to time ask you to provide geographic location information. By voluntarily providing such information, you consent to its use in interactive forums, polls and elsewhere. Additionally, Kargo may obtain geographic location information via programming interfaces supplied by your mobile device service provider or from IP lookup services. Such information may also be used for targeted advertising purposes.

Information Use

Kargo’s primary goal is to provide each user with a customized experience. This includes personalization services, interactive communications, and many other services. In addition to uses described elsewhere in this policy, we may use any information we gather via KPS to:

  • Respond to requests for products and services;
  • Fulfill your purchases and orders (e.g., fulfill your orders for downloadable content, games, music, images, data and news or access the social capabilities of the site);
  • Contact you about programs, products, features or services in which we believe you may be interested (such as future promotional materials);
  • Contact you regarding your use of our services or Web Site or changes to our Privacy Policy, Terms of Service, or other policies or terms that affect you and your use of our Service or Web Site;
  • Conduct research by sending you a survey
  • Provide information, advertising, and content we believe will be of an interest to you;
  • Operate, enhance, and provide KPS;
  • Provide analytics and other measurement services regarding visitors to KPS or measure the effective of campaigns;
    or
  • Use as disclosed at the time of collection.

Cookies & Server Log Files

Like most web sites, we may use cookies and other technologies as well as server log files. We may use cookies and other technologies in a number of ways, including keeping track of user return visits to the Web Site or our advertisers’ or business partners’ websites; accumulating and reporting aggregate; statistical information in connection with user visits; and to deliver to our users content and advertising specific to their interests; to save Users ID, passwords, subscriber I.D. and international mobile equipment identity number (“IMEI”) or other information. Advertisements displayed on Kargo Web Sites, and links to other websites may also contain cookies.

Cookies, by themselves, do not tell us your e-mail address or other PII unless you choose to provide this information to us by, for example, registering for a service.

You may adjust your browser to reject or block cookies. Please consult the “Help” section of your browser for more information. However, certain areas of our site can be accessed only in conjunction with cookies or similar devices and you should be aware that disabling cookies or similar devices might prevent you from accessing some of our content. Please note that blocking cookies will not prevent advertising from being displayed in your browser or apps, but it may make such advertising less relevant to you.

Server log files contain information such as Internet Protocol (IP) addresses, browser types, Internet Service Provider (ISP), referring/exit pages, platform types, date/time stamps, the number of clicks to analyze trends, administer the site, track the user’s movement in the aggregate, and gather demographic information for aggregate use, such as device type, carrier, subscriber I.D. and the IMEI. We may collect certain non-PII when you complete a transaction, use our services, download our applications or visit many of our web pages or those of certain business partners.

Interest-Based Advertising. To provide certain services free of charge and to provide a more relevant experience to our visitors, the Web Site may display advertisements. These ads may be provided by Kargo and/or third party advertising companies that collect information about your visits to Web Sites and elsewhere on the web or mobile applications for the purpose of tailoring ads to your browser or device. This information may include the number of times you have viewed an ad, web pages visited by a browser, and where geographically the ad is served (but not your name or address). Kargo and these advertising companies may use that information to serve ads about goods and services that may be of interest to you based upon aggregated demographic and location data. Some of these companies including Kargo participate in self-regulatory programs administered by the Digital Advertising Alliance and Network Advertising Initiative. To learn more about these companies and the choices available to you with respect to their data collection, please see the section titled “Your Privacy Rights and Rights to Opt Out.”

Sharing Information with Certain Third Parties. Kargo may disclose PII to third parties (i) when we have user consent (through an “opt in”), in which case their use of a user’s information is subject to such third party’s privacy policy; (ii) when users use co-branded services on Kargo Web Sites and provide PII to any of our third party co-branded business partners; or (iii) when we have retained or contracted with service providers or other companies to work with or on behalf of Kargo to provide products, goods or services, including without limitation fulfilling orders, providing customer service or marketing assistance, performing business and sales analysis, member screenings, site data computation and support for website functionality, better content offers and enhanced features. We may also disclose anonymous, aggregated user statistics to third parties for a variety of purposes. For example, we may disclose how many individuals visited certain areas of our Web Site or purchased a particular type of product.

Other Disclosures. Kargo may disclose data (i) if required to do so by law or we believe it is necessary to comply with a legal process served on Kargo or its affiliates, subsidiaries or affiliate by a governmental agency, court or other entity (e.g., to respond to subpoenas, court orders or other legal process); (ii) if we believe a user’s actions violate any law, regulation, our “Terms of Service” or any of our guidelines for promotions, product offerings or any other features of Kargo, or if a user threatens the rights, property or safety of Kargo, its advertisers, other users, themselves or any other party; (iii) as and when we, in our sole discretion, believe that such disclosure is necessary or appropriate to investigate or resolve possible problems or inquiries, to protect our business and assets, to defend our interests, rights or property and/or to comply with our legal and regulatory obligations; or (iv) in the event of a bankruptcy, or a merger, acquisition, joint venture or other business combination involving Kargo.

Exclusions. Our privacy policy does not cover use of information by your mobile device service provider or its partner and subcontractor companies. To learn more about your provider’s privacy practices, you should consult its privacy policy. Kargo may use third parties to display or serve advertising on sites, Kargo digital properties and to distribute emails or newsletters. These third party companies may employ cookie and other technologies to measure advertising effectiveness. You should be aware that different rules may apply to the collection, or use of the PII you disclose to these third parties.

International Users. If you are visiting the Web Site from outside the United States, please be advised that because we operate internationally, and certain of our computer systems are currently based in the United States, your personal data may be processed by us in the U.S. where data protection and privacy regulations may not offer the same level of protection as in other parts of the world, such as the European Union. By using the Web Site, you (i) consent to Kargo’s Privacy Policy, and (ii) consent to any such transfer of information outside of your country, and you also consent to Kargo using your PII in accordance with its Privacy Policy.

Children and Age Restrictions. Children under age 13 are not permitted to register for the services. Kargo does not knowingly collect personal information from children under the age of 13.


Your Privacy Rights and Rights to Opt Out.

Kargo Global, Inc. is a member of the Network Advertising Initiative (NAI) and adheres to the NAI Code of Conduct. You can opt out of Interest-Based Advertising from Kargo and other NAI member companies at http://www.networkadvertising.org/choices/.

Users can prevent future disclosures by Kargo of their PII, at no charge, by exercising their “opt out” rights using the “opt out” procedures described below:

  1. You can send email to: privacyinfo@kargo.com.
  2. You can send mail to the following postal address:Kargo
  3. 36 East 12th Street, 6th Floor
  4. New York, NY 10003
  5. Attn: Legal
  6. If you prefer not to see targeted ads via Interest-Based Advertising (IBA) from our platform, you may opt-out of IBA from Kargo by clicking “Click to Opt-Out” below. Kargo will honor your IBA preferences for a period of five (5) years. This opt-out requires that you have cookies enabled and will need to be repeated if cookies are cleared on your browser (which can happen if you clear your browsing history or re-install your browser).

Getting Opt-Out Status

Data Security & Retention. We have put in place certain physical, electronic, and managerial procedures to help prevent unauthorized access and maintain data security, including firewalls and encryption. However, we cannot guarantee the security of data. Visitors to the Web Site and customers use our services and web sites at their own risk. Once collected, Kargo will store your PII for a reasonable time for record-keeping purposes and as long as necessary to fulfill business or as required by law.

Third-Party Links. Our Web site may contain links to other sites whose information practices may be different than ours. This Privacy Policy does not apply to the practices of these other parties. We encourage you to read the Privacy Policy of every website you visit.

Changes to Privacy Policy. We may, from time to time, update this privacy notice. Please revisit this page to learn about changes to this policy.

Effective Date. This notice was updated on or about December 22, 2014.

Privacy Policy for Kargo Monetization Services

Publishers and app developers use our Monetization Services (“KMS”) to provide a more relevant experience for their Web site and applications (“Web site”) users. To support this service, Kargo may use data gathered from website and downloadable applications to tailor and target content and advertisements. Kargo creates, manages and sells digital advertising inventory and runs such advertising media on KPS-managed digital properties as well as a variety of digital properties, including web sites, mobile sites, and downloadable applications. This policy governs KMS.

Kargo also builds, hosts and manages Web sites and downloadable applications on behalf of others with whom Kargo develops and operates websites, mobile sites and downloadable applications on behalf of others, including for many well-known media brands. For these co-managed Web sites and downloadable applications, Kargo may collect and use data on behalf of its brand-clients. In such circumstances, the brand’s policy controls. Any other use of data by Kargo is subject to the KMS Privacy Policy.

Information Collection & Use

KMS may use data collected across different Web sites and downloadable applications over time to make inferences about the preferences of users of those Web sites and downloadable applications in order to provide advertising or content relevant to those inferred preferences. This form of advertising is known as interest-based advertising (“IBA”). KMS also delivers advertising relevant to the content of web pages or applications also known as contextual advertising. In connection with KMS, Kargo and our third-party partners may gather information including location, gender or other demographic information or based upon ads or other content you have viewed in the past. KMS may also collect information about your visits to Web sites and downloadable applications, such as number of times you have viewed an ad and where geographically the ad is served (but not your name, address, or other personal information).

Geographic Location Information. Kargo may obtain geographic location information via programming interfaces supplied by your mobile device service provider or from IP lookup services and may use it tailor content and advertising. In the event that Kargo collects latitude or longitude data, Kargo will provide notification to the user via the operating system opt-in.
Health-Related Segments. We do not collect sensitive health related information. We do, however, gather non-sensitive health information related to fitness, diet, or skincare. The following are Health Segments that we may target advertising against:

  • Health and Fitness Enthusiasts (vitamins, supplements, workout clothing and equipment, etc.)
  • Drug Store Product Purchasers (shampoo, soap, personal care products, etc.)
  • Beauty Products Shoppers (makeup, perfume, skin and nail care, etc.)

Cookies & Server Log Files

We may use cookies and other technologies as well as server log files. We may use cookies and other technologies in a number of ways, including keeping track of user return visits to the Web Site or our advertisers’ or business partners’ websites; accumulating and reporting aggregate, statistical information in connection with user visits; and to deliver to our users content and advertising specific to their interests; to save Users ID, passwords, subscriber I.D. and international mobile equipment identity number (“IMEI”) or other information.

Server log files contain information such as Internet Protocol (IP) addresses, browser types, Internet Service Provider (ISP), referring/exit pages, platform types, date/time stamps, the number of clicks to analyze trends, administer the site, track the user’s movement in the aggregate, and gather demographic information for aggregate use, such as device type, carrier, subscriber I.D. and the international mobile equipment identity number (“IMEI”). We may collect certain non-PII when you complete a transaction, use our services, download our applications or visit many of our Web pages or those of certain business partners.

Information Sharing

Kargo may share non-PII obtained via KMS:

  • With service providers or other companies to perform some operation or function on behalf of Kargo;
  • For content delivery and advertising purposes, including but not limited to IBA;
  • With other parties as aggregated, user statistics;
  • If required to do so by law or we believe that such action is necessary to comply with a legal process served on Kargo or its affiliates, subsidiaries or affiliate by a governmental agency, court or other entity (e.g., to respond to subpoenas, court orders or other legal process);
  • If we believe a user’s actions violate any law, regulation, our “Terms of Service” or any of our guidelines for promotions, product offerings or any other features of Kargo, or if a user threatens the rights, property or safety of Kargo, its advertisers, other users, themselves or any other party;
  • As and when we, in our sole discretion believe that such disclosure is necessary or appropriate to investigate or resolve possible problems or inquiries, to protect our business and assets, to defend our interests, rights or property and/or to comply with our legal and regulatory obligations; or
  • In the event of a bankruptcy, or a merger, acquisition, joint venture or other business combination involving Kargo.

You may also opt out of Kargo’s collection of data from applications through your device settings. For some version iOS, you may limit “ad tracking” in the Settings menu on your device. For some versions of Android, you may opt out of collection of data for IBA by selecting the “Opt out of interest-based advertising” in the Settings menu.

Exclusions. Our privacy policy does not cover use of information by your mobile device service provider or its partner and subcontractor companies.

International Users. Please be advised that because we operate internationally, and certain of our computer systems are currently based in the United States, your personal data may be processed by us in the U.S. where data protection and privacy regulations may not offer the same level of protection as in other parts of the world, such as the European Union. By using the Web Site, you (i) consent to Kargo’s Privacy Policy and Terms of Service, and (ii) consent to any such transfer of information outside of your country, and you also consent to Kargo using your PII in accordance with its Privacy Policy.

Children and Age Restrictions. We do not knowingly collect personal information from children under the age of 13.

Questions/Concerns? If you have any questions, comments, or concerns regarding our privacy policy, please contact us at: privacyinfo@kargo.com

Data Security. We have put in place certain physical, electronic, and managerial procedures to help prevent unauthorized access and maintain data security, including firewalls and encryption. However, we cannot guarantee the security of data. Visitors to the Web Site and customers use our services and web sites at their own risk.

Data Retention. Kargo retains non-personal user data for purposes of interest-based advertising for up to 9 months from the date of its collection.

Changes to Privacy Policy. We may, from time to time, update this privacy notice. Please revisit this page to learn about changes to this policy.

Effective Date. This notice was updated on or about December 22, 2014.