Advertising Solutions CTV Kargo Commerce Creative Composer Digital Circular Case Studies
Ad Specs Native Ad Specs Kargo DSP Troubleshooting Research & Insights DSP Set Up Guides
About Kargo In the News Careers Blog

NEWS ARTICLES

News Blog
A Commitment to Quality Delivers Big Benefits to Advertisers and Publishers
A Commitment to Quality Delivers Big Benefits to Advertisers and Publishers
American Eagle targets Gen Z on Snapchat
American Eagle targets Gen Z on Snapchat
Unlocking Contextual Targeting Opportunities on CTV
Unlocking Contextual Targeting Opportunities on CTV
Adalytics Report Torches Ad Tech For Touting MFA Prevention While Scarfing MFA Supply
Adalytics Report Torches Ad Tech For Touting MFA Prevention While Scarfing MFA Supply
Fetch TV Partners With Kargo For Sharper Programmatic & Digital Advertising Campaigns
Fetch TV Partners With Kargo For Sharper Programmatic & Digital Advertising Campaigns
Amplifying Diverse Voices: How Kargo’s MCA Program Funds Diverse-Owned Media
Amplifying Diverse Voices: How Kargo’s MCA Program Funds Diverse-Owned Media
Why MFA Is Ad Tech’s Biggest Problem – But Also Its Easiest To Solve
Why MFA Is Ad Tech’s Biggest Problem – But Also Its Easiest To Solve
Why Major SSPs Monetize the Majority of the Web's Low-Quality Websites
Why Major SSPs Monetize the Majority of the Web's Low-Quality Websites
Albertsons pilots dynamic ads across Facebook and Instagram
Albertsons pilots dynamic ads across Facebook and Instagram
How Danone and Discover Are Supporting Diverse Publishers
How Danone and Discover Are Supporting Diverse Publishers
Exclusive Q&A: Ollie’s Bargain Outlet digitally drives store traffic
Exclusive Q&A: Ollie’s Bargain Outlet digitally drives store traffic
How A.I. Will Change Your Brand's Relationship With Advertising
How A.I. Will Change Your Brand's Relationship With Advertising
Digital Ad Firm Kargo Is Acquiring a Video Tech Firm in a Deal That Could Be Worth $100 Million To Move Into Streaming TV Ads
Digital Ad Firm Kargo Is Acquiring a Video Tech Firm in a Deal That Could Be Worth $100 Million To Move Into Streaming TV Ads
SalesTechStar Interview with Jeannine Shao Collins, Chief Client Officer at Kargo
SalesTechStar Interview with Jeannine Shao Collins, Chief Client Officer at Kargo
(TEST) Adalytics Report Torches Ad Tech For Touting MFA Prevention While Scarfing MFA Supply
(TEST) Adalytics Report Torches Ad Tech For Touting MFA Prevention While Scarfing MFA Supply
Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists
Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists
Kargo Unveils Attention Advertising Offering Across APAC
Kargo Unveils Attention Advertising Offering Across APAC
Kargo eyes connected TV and video tech for future acquisitions
Kargo eyes connected TV and video tech for future acquisitions
Black-Owned Media Nonprofit BOMESI Is Breaking Down Barriers To Monetization
Black-Owned Media Nonprofit BOMESI Is Breaking Down Barriers To Monetization
Kargo Buys Parsec To Build Attention-Based Mobile Currency
Kargo Buys Parsec To Build Attention-Based Mobile Currency
Black Owned Media Equity and Sustainability Institute (BOMESI) partners with Fabrik
Black Owned Media Equity and Sustainability Institute (BOMESI) partners with Fabrik
The Attention Dimension: Why SSPs see value in attention metrics
The Attention Dimension: Why SSPs see value in attention metrics
Kargo and Adelaide team up to deliver better media quality metrics for brands and publishers
Kargo and Adelaide team up to deliver better media quality metrics for brands and publishers
REVEALED: All the winners & grinders from the B&T Awards 2021
REVEALED: All the winners & grinders from the B&T Awards 2021
Kargo Acquires E-Commerce Ad-Tech Firm for $64 Million
Kargo Acquires E-Commerce Ad-Tech Firm for $64 Million
Yasss! Part Two Of The B&T Awards 2021 Shortlist Is Here!
Yasss! Part Two Of The B&T Awards 2021 Shortlist Is Here!
Mobile Advertising Company Kargo Announces New Hires Following H1 Growth In APAC
Mobile Advertising Company Kargo Announces New Hires Following H1 Growth In APAC
What Cookiepocolypse? Advertisers Stick With The Tried And True
What Cookiepocolypse? Advertisers Stick With The Tried And True
Clean Up On Aisle Ad Tech! How We Can Fix The Supply Chain
Clean Up On Aisle Ad Tech! How We Can Fix The Supply Chain
Goodbye Third-Party Cookies: It’s Time For High Quality, Creative Digital Ads To Shine
Goodbye Third-Party Cookies: It’s Time For High Quality, Creative Digital Ads To Shine

PRESS RELEASES

Press Releases
Kargo brings cross channel performance tool CORE product to APAC
Kargo brings cross channel performance tool CORE product to APAC
Ad Age Best Places to Work 2024
Ad Age Best Places to Work 2024
Kargo and Discover Expand Multicultural Content Amplifier Program to Provide Investment Infrastructure and Resources to Gold House, equalpride and PinkNews
Kargo and Discover Expand Multicultural Content Amplifier Program to Provide Investment Infrastructure and Resources to Gold House, equalpride and PinkNews
New Unprecedented Communications Effort Confronts National Mental Health Crisis
New Unprecedented Communications Effort Confronts National Mental Health Crisis
Kargo Is Industry’s Only Scaled 100% Premium SSP According To Jounce Media
Kargo Is Industry’s Only Scaled 100% Premium SSP According To Jounce Media
Kargo Named “Best Overall AdTech Company” in 2023 MarTech Breakthrough Awards Program
Kargo Named “Best Overall AdTech Company” in 2023 MarTech Breakthrough Awards Program
Kargo Partners With Snap to Develop Creative Science and a Dynamically Generated Product Catalog for E-commerce and Retail Advertisers
Kargo Partners With Snap to Develop Creative Science and a Dynamically Generated Product Catalog for E-commerce and Retail Advertisers
Kargo Names Jennifer Pelino as Chief Strategy Officer
Kargo Names Jennifer Pelino as Chief Strategy Officer
Kargo Acquires CTV Platform VideoByte As Part of Major Video Expansion
Kargo Acquires CTV Platform VideoByte As Part of Major Video Expansion
Kargo Hires Two Senior Executives to its Management Team: Jeannine Shao Collins as Chief Client Officer and Matt Novick as Chief Financial Officer
Kargo Hires Two Senior Executives to its Management Team: Jeannine Shao Collins as Chief Client Officer and Matt Novick as Chief Financial Officer
Kargo Relaunches in the UK to Service Growing Footprint
Kargo Relaunches in the UK to Service Growing Footprint
Kargo’s Unique Shoppable Ad Formats Drive 2x Lift in Key Ad Performance Metrics
Kargo’s Unique Shoppable Ad Formats Drive 2x Lift in Key Ad Performance Metrics
Kargo Acquires Ziggeo To Launch Next-Generation Video Offering For Publishers and Brands
Kargo Acquires Ziggeo To Launch Next-Generation Video Offering For Publishers and Brands
Kargo Names Heidi Gray New Chief People Officer
Kargo Names Heidi Gray New Chief People Officer
Kargo Adds Attention Advertising With Acquisition of Parsec
Kargo Adds Attention Advertising With Acquisition of Parsec
Kargo Announces First of Its Kind Partnership with NewsGuard and Industry-Leading Results with Oracle Moat, Validating Supply Quality
Kargo Announces First of Its Kind Partnership with NewsGuard and Industry-Leading Results with Oracle Moat, Validating Supply Quality
Brands Get Access To Unique Media Quality Metrics With Kargo and Adelaide Partnership
Brands Get Access To Unique Media Quality Metrics With Kargo and Adelaide Partnership
CafeMedia & Kargo Preferred Partnership Drives Higher Yield For Content Creators
CafeMedia & Kargo Preferred Partnership Drives Higher Yield For Content Creators
Kargo Announces Board of Advisors and 75% Year-Over-Year Revenue Growth in 2021
Kargo Announces Board of Advisors and 75% Year-Over-Year Revenue Growth in 2021
Kargo Acquires StitcherAds for $64 Million, Increasing Kargo’s Media Spend to a Combined $550 Million
Kargo Acquires StitcherAds for $64 Million, Increasing Kargo’s Media Spend to a Combined $550 Million
The Human Collective Grows More than 5x Since April Launch
The Human Collective Grows More than 5x Since April Launch
Kargo Recognized for Content Management Innovation in 2021 MarTech Breakthrough Awards Program
Kargo Recognized for Content Management Innovation in 2021 MarTech Breakthrough Awards Program
Coalition for Better Ads Launches New Certification Program for Digital Ad Experiences
Coalition for Better Ads Launches New Certification Program for Digital Ad Experiences
Kargo Introduces Mobile Commerce Solutions Suite For Retailers
Kargo Introduces Mobile Commerce Solutions Suite For Retailers
Kargo Launches Fabrik CMS Technology to Empire Media Group, Radar Media Group, Distractify
Kargo Launches Fabrik CMS Technology to Empire Media Group, Radar Media Group, Distractify
clean.io and Kargo Partnership Delivers Enhanced Malvertising Protection for the Mobile Advertising Ecosystem
clean.io and Kargo Partnership Delivers Enhanced Malvertising Protection for the Mobile Advertising Ecosystem
Kargo Introduces New Exclusive Creative Products Including Branded Takeover 2.0
Kargo Introduces New Exclusive Creative Products Including Branded Takeover 2.0
Kargo Welcomes Neill Pitt as ANZ Sales Director, Setting Course for Growth
Kargo Welcomes Neill Pitt as ANZ Sales Director, Setting Course for Growth
Social Embeds Now Appear on 30% of Publisher Pages, With Twitter Accounting for 46% of Total
Social Embeds Now Appear on 30% of Publisher Pages, With Twitter Accounting for 46% of Total
Kargo Announces The Editorial Endeavor To Support Professional Journalism and Editorial Content
Kargo Announces The Editorial Endeavor To Support Professional Journalism and Editorial Content