NEW YORK, March 20, 2019 – We are honored to be recognized as the #1 Enabling Technology company in North America by the Mobile Marketing Association (MMA).
Early this week, the MMA released its 2018 SMARTIES Business Impact Index, which recognizes the agencies, brands, and technology providers who delivered the highest level of business impact through mobile-first campaigns during 2018.
With a total score of 42.6 points, Kargo was ranked ahead of tech giants like Facebook and Amazon.
Rankings were determined using data from the finalist and award-winning campaigns from the 2018 MMA SMARTIES Awards competition. Check out our 3x award-winning campaign with Lyft!
About The MMA SMARTIES Business Impact Index
The MMA SMARTIES Business Impact Index ranks the marketing industry’s top agencies, brands, advertisers, and tech enablers who are driving the most significant business impact around the globe through mobile campaigns. A proprietary methodology developed in collaboration with WARC – the global authority on advertising and media effectiveness—is used to determine business impact. The methodology analyses the finalist and award-winning campaigns from the prior year’s SMARTIES Awards competitions that occurred across 8 countries, four regions and from the global competition.