Kargo’s acclaimed podcast Mobilizing Culture is back with all new episodes. This time around, Kargo CMO Ed Romaine chats with the industry’s biggest disruptors–mobile-first businesses that are uprooting old tech and impacting personal economies. Tune in for interviews with Warby Parker CEO/co-founder Neil Blumenthal, Refinery 29 creative director/co-founder Piera Gelardi, Bumble marketing director Chelsea Maclin, Plated co-founder Nick Taranto and more.
Want to be a guest on Mobilizing Culture? Let us know.
Listen to the teaser:
Before Bumble, dating apps were synonymous with one night stands and misogynist mindsets. But on this enlightened social networking app, women can make the first move, and no one needs to tolerate abuse just to find a companion. How did Chelsea Cain Maclin, the Director of Marketing at Bumble, get everyone buzzing around this game-changing matchmaking service? Find out in our newest episode: Rewiring Relationships and go to bumble.com/kargo to learn more.
*22:39 Study conducted by Cornell: https://arxiv.org/abs/1709.10478#
It’s a true American success story—Nick Taranto came back from the Marine Corps with a dream and a new mission — giving everyone access to healthy, affordable, chef-designed meals. Listen in as Nick (CEO of Plated) reveals his recipe for a food industry shake-up, and discusses how Plated is helping to change consumer tastes.
Warby Parker began with a lost pair of glasses and an exasperated question: “Why are glasses so expensive?” In recognizing this common problem, Neil Blumenthal and his three business-school-buddies-turned-co-founders took the first step down a path that would change eyewear forever. Join us as we ask Neil what makes the Warby Parker business model so unique, and how future entrepreneurs can create “the Warby Parker of…” in their industries.
Back in 2005, when Piera Gelardi was just starting Refinery29, skeptics considered the brand “too niche.” Now, 12 years later, Gelardi explains how disregarding the status quo, celebrating diversity, listening to her audience and trusting her imagination turned her “niche” publication into the largest and most celebrated women-focused media brand in the world.
In Kargo’s new podcast, Mobilizing Culture, CMO Ed Romaine leads us on a swift exploration of how our mobile-first society is changing the human-tech relationship, with the leaders who are influencing this next phase of the evolution. Want to join the conversation? Let us know here.
Listen to the teaser:
As the publishing industry continues to face a host of monetization challenges, creatives are being forced to be more innovative, oft capitalizing on opportunities that allow them to tell their stories in new or provocative ways.
James DeMolet and Leah Wyar, cast members of the E! reality series So Cosmo and leading editors at Hearst Corporation, share what they have learned about talking to their audience wherever they happen to be, and staying relevant in a sea of influence.
In a content congested society, it’s tough to stand out in a mobile crowd. How do you capture the attention of an over stimulated audience? Bethany Mach (Chief Digital Officer, INITIATIVE) lets us in on her strategies to create compelling, award-winning ad campaigns that attract eyes, and hearts.
“The ad apocalypse is upon us,” says Andrew Essex (CEO, Tribeca Enterprises). With his razor-sharp insights, Essex divulges his vision of where smart businesses are headed. It may mean radically changing the advertising landscape as we know it.
What if technology could sense how you’re feeling and help you feel better? Rana el Kaliouby (Founder/CEO, Affectiva) and Natalie Monbiot (SVP Futures/Starcom USA) believe it’s closer to reality than you think. Listen in as these two futurists dive deep into the capabilities of new technology, and how tech is gaining the ability to understand, anticipate, and predict human emotions.
Where do our minds end and our devices begin? Doug Jacob (Creative Director, Shiseido) and Esmeralda Kosmatopoulos (Multimedia Artist) analyze the creative ways mobile has blurred the line between human and tech, and untangle the possibilities for how we can maintain an authentic connection to one another in a tech-driven world.