Privacy Policy – Services

Privacy Policy for Kargo Global, Inc.

This privacy policy (“Policy”) describes how Kargo Global, Inc. (“Kargo”, “we,” “our,” or “us”) collects, uses, and discloses information in connection with our services (“Services”). These Services help our business partners, which include advertising partners, marketing companies, and online publishers, to conduct interest-based advertising. Interest-based advertising is the process of serving advertisements that are tailored to your likely interests. Click here to learn more about interest-based advertising. This Policy also describes the choices you can make about the information we collect in connection with the Services. This Policy does not describe how we collect and use information from our websites, such as Kargo.com. For information on how Kargo uses information collected from our websites, please click here.

As part of its commitment to privacy, Kargo is a member of the National Advertising Initiative (NAI) and adheres to the NAI Code of Conduct. Kargo also adheres to the Digital Advertising Alliance (DAA) Self-Regulatory Principles.

What information do we collect?

We are in the business of providing you with relevant, compelling content in a way that respects your right to privacy. We do not know your name, address, email, your place of work, your date of birth, your phone number, or other personal information, and we do not knowingly collect this information unless you choose to provide it to us.

Through the Services, we collect non-personal information that does not reveal your specific identity. Collecting certain types of non-personal information allows us to work with our business partners to send you interest-based advertisements and to measure the success of these advertisements. The types of non-personal information we may collect in order to provide our Services include:

Technical Identifiers
We use cookies and other types of technical identifiers used to identify your device. These include:

  • Kargo-developed proprietary identifiers
  • Cookies
  • Mobile advertising identifiers (such as Apple IDFA and Google AAID)
  • IP address
  • Non-personal data inferred from an IP address or other technical identifier, such as non-precise geo-location data

Online Behavioral Information
We collect information about your online browsing activity to determine what types of activities and products you may be interested in. This includes:

  • Websites and content viewed
  • Mobile applications used
  • Dates and times of visits to partner websites
  • Engagement with advertisements

Client and Partner IDs
Our clients and business partners sometimes create technical identifiers for their own purposes. These partners may associate these identifiers with personal information, but we do not associate these identifiers with personal information.

Location Information
We may collect and process information about your general location. The information we collect may tell us which zip code you are in, but it does not tell us your precise location.

De-Identified Information
Kargo may use de-identified information to support our interest-based advertising activities. We do not retain any personal information connected with the de-identified information.

Kargo Technologies

To collect the information described above, we and our business partners may use cookies, which are small text files that online services often store on computer hard drives or mobile devices of visitors to their sites. A cookie contains a unique number, which is used to recognize your computer when a user of your computer or mobile device returns to a website that it has visited previously.

We use cookies to enable us and our business partners to present you with more relevant advertising by collecting information about your online activities over time on our Website and across our business partners’ services. We also use cookies to collect information about how visitors use and access our business partners’ websites and mobile properties and to develop reports on website usage on an aggregate basis. We retain data collected for interest-based advertising purposes for a period of not more than forty (40) months from the date of its collection, unless you reset your device or clear your cache or cookies as set forth herein.

How do we use the information we collect?

We may use the information we collect to:

  • deliver or enable our advertising partners to deliver personalized messages that match your interests, including interest-based advertisements;
  • understand the interests of our advertising partners’ users;
  • customize user experiences when they use our advertising partners’ services;
  • generate and analyze statistics about the performance of advertising campaigns, and to improve performance over time;
  • when we believe in good faith that disclosure is necessary (a) to protect our rights, the integrity of our Services, or your safety or the safety of others, or (b) to detect, prevent, or respond to fraud, intellectual property infringement, violations of terms of use related to the Service, or violations of law; and
  • fulfill the purposes described to you at the point of collection or pursuant to your consent.

We may combine or aggregate any of the information we collect through our Services for any of these purposes.

How do we share information we collect?

We may share information we collect in connection with the provision of our Services for purposes that include but are not limited to the following:

  • to enable our advertising partners to deliver personalized messages that match your interests, including interest-based advertisements;
  • with our business partners for the purposes described in this Policy;
  • as required by law, such as to comply with a subpoena or other legal process, or to comply with government reporting obligations;
  • contact you regarding changes to our Privacy Policy, Terms of Use, or other policies or terms that affect you and your use of our services or Website;
  • when we believe in good faith that disclosure is necessary (a) to protect our rights, the integrity of our Services, or your safety or the safety of others, or (b) to detect, prevent, or respond to fraud, intellectual property infringement, violations of terms of use related to the Service, or violations of law; and
  • with affiliates, service providers, advisors, and other third parties to the extent reasonably necessary to proceed with the negotiation or completion of a merger, acquisition, or sale of all or a portion of our assets.

What choices do you have about information collected for our Services?

We allow you to exercise control over the use of collected information to serve you interest-based advertisements. These tools are browser-specific, so you should repeat this process for each browser that you use.

You may opt out of our use of information collected for interest-based advertising purposes by using one of the “opt out” procedures described below:

If you prefer not to see targeted ads via interest-based advertising from our platform, you may opt-out of interest-based advertising from Kargo by clicking “Click to Opt-Out” below. Kargo will honor your interest-based advertising preferences for a period of not more than forty (40) months from the date Kargo receives notice of your preference as set forth herein, unless you reset your device or clear your cache or cookies as set forth herein. This opt-out requires that you have cookies enabled and will need to be repeated if cookies are cleared on your browser (which can happen if you clear your browsing history or re-install your browser).



You also may opt out of our use of information collected for interest-based advertising purposes by visiting either one of the following industry-developed sites:

Please note that all of the options provided in this policy are browser-specific, so you should opt out on each device and browser for which you would like your preferences to apply. These tools also use cookies and cached files to record your preferences. If you delete your cookies or clear your browser cache, you may have deleted your opt-out status and may need to opt out again.

Children’s information

Kargo does not knowingly collect information from children under 13, nor do we provide the Services to websites or online services that are directed to children under 13. If you become aware that Kargo has collected information from any child under 13 through the Services, please contact us at the contact information listed below.

Security

We strive to maintain reasonable administrative, technical, and physical safeguards designed to safeguard the information we collect. However, no information system can be 100% secure, so we cannot guarantee the absolute security of your information.

Modifications to this policy

If we update this Policy, we will notify you by posting a new Policy on this page. If we make any revisions that materially increase the ways in which we use or share the information previously collected from you through our Services, we will give you the opportunity to consent to such changes before applying them to that information.

Contact us

If you have any questions about this Policy or our use of your information, please contact us by email at privacyinfo@kargo.com, or by mail at Kargo Global, Inc., 826 Broadway, 5th Floor, New York, NY 10003, Attn: Legal. We welcome your questions and feedback.

This Policy was last updated on August 3, 2017.