How many emails do we receive a day that require a life-long scroll and superhuman levels of concentration. We spend our days preaching the prowess of mobile, our nights stretching our tech necks, and yet our fingers still continue clacking away, hoping that THIS will be the email that gets read. Those poor, ignorant, silly (exhausted) fingers.
Today’s tools for effective communication in our attention apocalypse, where humans have an attention span that is inferior to a goldfish are short and sweet:
The way we connect with our peers, clients, and colleagues is not all that different from how brands aim to connect with consumers. I’m pretty sure we all say TLDR to 30 second forced pre-roll, proving those who modernize their approach have the same opportunity to increase effectiveness as attention becomes more and more elusive.
Are you still reading?