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Captivate vs. Aggravate

Why are some mobile ad formats engaging while others just annoy the heck out of people? Maybe it’s the message, but Kargo decided to get technical for concrete answers.

Long answer short; it’s all about brain triggers. If you’re going to optimize your next mobile campaign, it helps to understand the science of consumer response and how conscious and subconscious actions affect mobile ad engagement.

To travel into the synapses of mobile users, Kargo, in partnership with MediaScience, used the latest biometric technologies to determine what drives consumers to pay attention to ads on their phones. Download our white paper for answers!