Kargo provides the best strategic solutions for a publishers’ mobile traffic.
As leaders in mobile, Kargo can build, host or monetize mobile websites, applications and tablet experiences.
Kargo’s publishing platform provides superior HTML5, VAST video, mobile, tablet and application experiences. Based on leading technology, Kargo solutions stay ahead of industry developments, device updates and technology advances.
Kargo provides a turnkey solution for all of a publisher’s mobile and tablet needs and allows publishers to create the best user experience for their readers on all mobile and tablet devices.
Kargo’s cutting edge technology provides publishers with innovative advertising and user experiences that result in optimum revenue potential.
Kargo provides three main resources for Publishers:
Kargo teamed up with Warner Brothers’ giant, Extra, to keep them on top of the industry standards with a presence in both mobile web with a cutting-edge HTML5 site, and the app store with a fully-featured free iPhone App.
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Extra approached Kargo to help them stay on top of the ever-changing trends in mobile. They wanted their mobile user experience to rival their digital and television counterparts, to round out their media presence.
At first, Kargo’s solution was to build their mobile-optimized site, complete with breaking news, photo galleries and exclusive videos. Then, as the industry started shifting, Kargo built a new and improved HTML5 version that allowed users on high-end devices an app-like feel, but without the download.
Soon after, Kargo re-released the Extra iPhone app, giving them a fresh, new presence in the App store. The ratings skyrocketed, as users loved the proprietary in-app video player, where they could comment, bookmark or share their videos without having to leave their video experience or miss a second of their clip. Kargo continues to evolve Extra’s mobile presence, with Android and Tablet versions to launch shortly!
Kargo transformed US Weekly’s mobile presence into the ultimate destination for celebrity news, photos and videos, and became a trusted partner to assist them in navigating the mobile ecosystem.
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US Weekly approached Kargo to help them capture their audience as they shifted from digital to mobile. They wanted a mobile presence that mirrored their popular digital destination, while also offering them monetization solutions for their mobile advertisements.
Just as mobile was beginning to sky-rocket, Kargo built out US Weekly’s mobile-optimized destination complete with the latest celebrity news, hot pics, and exclusive videos. As their audience continued to shift towards mobile to complement their digital experience, Kargo went a step further to offer US Weekly a complete monetization strategy, to help them extract the most revenue from their content, while offering their readers an optimal user experience.