Summary of Job’s Purpose:
The Director of Research will be responsible for developing thought leadership and proprietary research on the role of quality and brand awareness in mobile, support major RFPs and work closely with the Sales team to conduct ad effectiveness studies across our network. This role will also play a critical role in helping marketers understand campaign performance. The role includes managing relationships with external research vendors and developing accountability solutions for customers.
Deliver unique thought-leadership research for the company that can be used to develop deeper insights and client relationships
Participate in client-facing strategy sessions and research presentations to further relationships with largest advertisers
Leverage syndicated and custom ROI/ad effectiveness research methods to show performance
Collaborate closely with cross-functional teams including Sales, Marketing, and Product to ensure the success of Kargo
Internal research expert to the sales teams, surfacing trends, consumer insights and opportunities from primary research and syndicated sources.
Work with Data team to mine internal data and gain insights that can be used for external thought leadership.
Serve as the research, data and insights expert for the sales teams you support
Identify, investigate, and evaluate new media measurement models, data sources, and research partners.
Seeks out innovative new approaches to address business needs and key business decisions through leveraging current and/or new research methodologies
Work closely with marketing teams to market thought leadership, develop brand positioning, and produce case studies showcasing best practices.
See the big picture and clearly communicate objectives, status, tactics and results to all stakeholders
Establish solid working relationship with stakeholders and become a close partner with respect to reporting, data and business needs
Participate in industry conferences and provide POVs on key research methodologies and measurement trends in mobile.
Manage research budget and coordinate with business development team efforts
Manage relationships with preferred partnerships with research vendors
Oversee and support coaching, mentoring, and developing of Research Team
8-10 years relevant work experience in advertising effectiveness and primary custom research
Direct experience with research services like comScore, Nielsen, Research Now, Millward Brown Digital, eMarketer etc.
BA/BS in a quantitative discipline (e.g. statistics, accounting, economics, business)
Experience conceiving of, executing and working with Marketing to produce custom research and thought leadership studies
Experience analyzing the ROI of media campaigns and initiatives
Strategic thinker with ability to formulate innovative solutions to complex problems and keep ahead of industry trends
Experience supporting advertising agencies and sales/business development teams with consumer insight initiatives
Exceptional verbal and written communication skills and demonstrable ability to motivate high performing teams
Experience in quantitative and qualitative research methodologies
Excel expert user and ability to extract and manipulate data with a high degree of accuracy
Experience in managing direct reports