Television Creative Optimization (TCO)
CTV is the new frontier in television and Kargo is leading the charge with Television Creative Optimization (TCO). It’s our exclusive approach to turning one TV ad into dozens of variations to tailor creative to different audiences, times of year, offers and more, no re-shoots necessary.
PLAYING ON SCREENS EVERYWHERE
BRANDED CANVAS
Surround your video with dynamic brand images to personalize and drive connection.
TV GLASS
Place your ads directly on the menu screens of Smart TVs where they can’t be missed.
SQUEEZEBACK
Dynamic in-content ads that offer incremental reach without interrupting the viewing experience.
Narrative
No video assets? No problem. We repurpose existing still assets into a slideshow complete with audio track.
Tiles
Turn vertical video into a sleek CTV spot with a format that features tiled video clips alongside a brand message.
Flipbook
Tell a story around your product and sell it via an ad that can flip through features, branding and more.
Mirage
Capture attention instantly with a playful animation that transitions seamlessly to a video asset.
TUNE-IN TO BETTER
Kargo is the MVP in CTV with:
+ Massive scale & incremental reach
+ One marketplace & streamlined workflow
+ Unique ad formats & stronger engagement
+ Kargo-only targeting capabilities
+ Buying AND reporting transparency
RIGHT TIME. RIGHT SCENE. RIGHT CONTEXT.
ONLY RIGHT HERE.
Channel Targeting
Contextual relevance at scale through curated channel lists provides higher engagement, more reach, and a better CTV experience.
moment targeting
Be seen near just the right scene. Target actions, items, sentiments and genres to target your ads.
SHOW-LEVEL TARGETING & TRANSPARENCY
Precision perfection. Target and/or suppress app, channel or show-level content as well as get show-level reporting post campaign.
Sweet Success
Our hyper-contextual Moments Targeting delivered merci creative into ad breaks following gift-giving content to tempt viewers at the most relevant time.