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NEWS ARTICLES

News Blog
Backpack Media bets on student life stages to unlock Kargo partnership
Backpack Media bets on student life stages to unlock Kargo partnership
Kargo Launches Project KERA to Automate End-to-End Media Buying and Creative Execution
Kargo Launches Project KERA to Automate End-to-End Media Buying and Creative Execution
Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools
Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools
Q&A: Kargo adding agentic orchestration
Q&A: Kargo adding agentic orchestration
Who Would Grab The Live Wire?; AI, AI Everywhere
Who Would Grab The Live Wire?; AI, AI Everywhere
How AI is reshaping connected TV ad buying and creative
How AI is reshaping connected TV ad buying and creative
AI-Fueled Creative Resets Media Buying Expectations
AI-Fueled Creative Resets Media Buying Expectations
How AI Will Change Media Planning & Strategy
How AI Will Change Media Planning & Strategy
Brand Storytelling With CTV: A Q&A With Kargo and DISQO
Brand Storytelling With CTV: A Q&A With Kargo and DISQO
How Kargo And The Ad Council Are Trying To Make Pause Ads Happen
How Kargo And The Ad Council Are Trying To Make Pause Ads Happen
From Endorsements to Empires: Why Marketers Must Rethink the Creator Economy
From Endorsements to Empires: Why Marketers Must Rethink the Creator Economy
Media, ad execs and celebs return to Cannes Lions
Media, ad execs and celebs return to Cannes Lions
How Context, Commerce And Creative Deliver New Opportunities For Advertisers
How Context, Commerce And Creative Deliver New Opportunities For Advertisers
Kargo’s Eric on Redefining CTV Advertising Through Context, Commerce & Creative
Kargo’s Eric on Redefining CTV Advertising Through Context, Commerce & Creative
Google’s antitrust loss could reshape ad tech—how industry leaders are responding
Google’s antitrust loss could reshape ad tech—how industry leaders are responding
Will Trump’s tariffs crash TV’s spring ad-selling party?
Will Trump’s tariffs crash TV’s spring ad-selling party?
The Gist, a female-founded sports newsletter, is ready for its break-out moment.
The Gist, a female-founded sports newsletter, is ready for its break-out moment.
The Worst Place To Show An Ad
The Worst Place To Show An Ad
How Sierra Nevada’s AI-powered CTV campaign captured consumer attention
How Sierra Nevada’s AI-powered CTV campaign captured consumer attention
Achieving Inclusive Investment with Kargo
Achieving Inclusive Investment with Kargo
Adobe, Soundcloud, Disney and Spectrum are 2024 Digiday Technology Awards winners
Adobe, Soundcloud, Disney and Spectrum are 2024 Digiday Technology Awards winners
‘The year of implementation’: How marketers are leveraging AI on mobile
‘The year of implementation’: How marketers are leveraging AI on mobile
Taking Over The Living Room
Taking Over The Living Room
Sierra Nevada Is Brewing A CTV Strategy – But Without Video
Sierra Nevada Is Brewing A CTV Strategy – But Without Video
Peloton’s Jess King launching wellness platform to ‘champion’ marginalized groups: ‘I want to give back’
Peloton’s Jess King launching wellness platform to ‘champion’ marginalized groups: ‘I want to give back’
How Kargo Pulled Off Its Show With 1,400 Drones at Cannes Lions
How Kargo Pulled Off Its Show With 1,400 Drones at Cannes Lions
AdLib and Kargo Partner to Democratize High-Impact Ad Creation
AdLib and Kargo Partner to Democratize High-Impact Ad Creation
Kargo Makes CTV Moves with VIDAA Partnership in Europe
Kargo Makes CTV Moves with VIDAA Partnership in Europe
Five Critical Advertiser Strategies For Making the Most of The NewFronts
Five Critical Advertiser Strategies For Making the Most of The NewFronts
Kargo Gives Buyers More Detail on CTV Campaigns
Kargo Gives Buyers More Detail on CTV Campaigns

PRESS RELEASES

Press Releases
Kargo Announces Integration with ChatGPT, Unlocking Access to Emerging AI-Native Advertising Opportunities
Kargo Announces Integration with ChatGPT, Unlocking Access to Emerging AI-Native Advertising Opportunities
Kargo Launches Closed Beta of Project KERA, an Agentic Media Buying Platform Built for Creative Performance
Kargo Launches Closed Beta of Project KERA, an Agentic Media Buying Platform Built for Creative Performance
Kargo Elevates CTV Pause Ads With Premium Creative and Enhanced Capabilities in Future Today Partnership
Kargo Elevates CTV Pause Ads With Premium Creative and Enhanced Capabilities in Future Today Partnership
Kargo Raises the Bar in CTV, Surpassing Attention Benchmarks Set by Leading Platforms, TVision Study Reveals
Kargo Raises the Bar in CTV, Surpassing Attention Benchmarks Set by Leading Platforms, TVision Study Reveals
Kargo’s High-Impact Ad Formats Now Available Globally on Amazon Ads
Kargo’s High-Impact Ad Formats Now Available Globally on Amazon Ads
Kargo’s CTV Creative Drives Real Performance, Latest TVision Attention Study Reveals
Kargo’s CTV Creative Drives Real Performance, Latest TVision Attention Study Reveals
Kargo Wins CTV Innovation Award in 8th Annual MarTech Breakthrough Awards Program
Kargo Wins CTV Innovation Award in 8th Annual MarTech Breakthrough Awards Program
Attain, Kargo, and SmartCommerce Win ADWEEK’s 2025 Media Plan of the Year Award for Best Use of Insights
Attain, Kargo, and SmartCommerce Win ADWEEK’s 2025 Media Plan of the Year Award for Best Use of Insights
Kargo Brings CTV Video and CTV Glass Experiences to TiVo
Kargo Brings CTV Video and CTV Glass Experiences to TiVo
Kargo’s CTV Business Grows 96%, via Context, Commerce, and Creative Innovations
Kargo’s CTV Business Grows 96%, via Context, Commerce, and Creative Innovations
Kargo Names Ed Preedy as General Manager, Europe
Kargo Names Ed Preedy as General Manager, Europe
Kargo’s Fabrik Launches as First Online Video Player Integrated with Amazon Publisher Services’ Connections Marketplace
Kargo’s Fabrik Launches as First Online Video Player Integrated with Amazon Publisher Services’ Connections Marketplace
Kargo and the Ad Council Expand ‘Love, Your Mind’ Mental Health Awareness Campaign With New CTV Overlay
Kargo and the Ad Council Expand ‘Love, Your Mind’ Mental Health Awareness Campaign With New CTV Overlay
Kargo Welcomes Eric Hoffert as Chief Technology Officer
Kargo Welcomes Eric Hoffert as Chief Technology Officer
Diageo Executive John Kennedy Joins Kargo’s Board
Diageo Executive John Kennedy Joins Kargo’s Board
Kargo Named “Best Overall AdTech Company” in 2024 MarTech Breakthrough Awards
Kargo Named “Best Overall AdTech Company” in 2024 MarTech Breakthrough Awards
Kargo Announces New Integration with TikTok for Better Targeting and Reporting for Commerce Advertisers
Kargo Announces New Integration with TikTok for Better Targeting and Reporting for Commerce Advertisers
Kargo Partners with Attain to Power Real-time Sales Outcomes
Kargo Partners with Attain to Power Real-time Sales Outcomes
AdLib Partners with Kargo, Enabling Easy, High Impact Ad Creation and Deployment
AdLib Partners with Kargo, Enabling Easy, High Impact Ad Creation and Deployment
Kargo Unveils Revolutionary CTV Transparency Product for Advertisers
Kargo Unveils Revolutionary CTV Transparency Product for Advertisers
Kargo brings cross channel performance tool CORE product to APAC
Kargo brings cross channel performance tool CORE product to APAC
Ad Age Best Places to Work 2024
Ad Age Best Places to Work 2024
Kargo and Discover Expand Multicultural Content Amplifier Program to Provide Investment Infrastructure and Resources to Gold House, equalpride and PinkNews
Kargo and Discover Expand Multicultural Content Amplifier Program to Provide Investment Infrastructure and Resources to Gold House, equalpride and PinkNews
New Unprecedented Communications Effort Confronts National Mental Health Crisis
New Unprecedented Communications Effort Confronts National Mental Health Crisis
Kargo Is Industry’s Only Scaled 100% Premium SSP According To Jounce Media
Kargo Is Industry’s Only Scaled 100% Premium SSP According To Jounce Media
Kargo Named “Best Overall AdTech Company” in 2023 MarTech Breakthrough Awards Program
Kargo Named “Best Overall AdTech Company” in 2023 MarTech Breakthrough Awards Program
Kargo Names Jennifer Pelino as Chief Strategy Officer
Kargo Names Jennifer Pelino as Chief Strategy Officer
Kargo Acquires CTV Platform VideoByte As Part of Major Video Expansion
Kargo Acquires CTV Platform VideoByte As Part of Major Video Expansion
Kargo Hires Two Senior Executives to its Management Team: Jeannine Shao Collins as Chief Client Officer and Matt Novick as Chief Financial Officer
Kargo Hires Two Senior Executives to its Management Team: Jeannine Shao Collins as Chief Client Officer and Matt Novick as Chief Financial Officer
Kargo Relaunches in the UK to Service Growing Footprint
Kargo Relaunches in the UK to Service Growing Footprint