ASSETS & SPECS
GENERAL ASSETS
Brand logo (.psd, .png, .eps)
Font files
CTA clarification & URLs
High-res campaign imagery
Storyboard
Copy/messaging points
High-res products shot(s)
Legal copy (if any)
BEYOND THE BANNER
All Beyond-the-Banner units can expand to a full-screen, rich media experience (780x1340px retina)
HOVER
DESIGN SPEC
640x100px (retina)
3RD PARTY SERVING
Yes
DSP TRAFFICKING SIZE
320x50px
PREFERRED FILE TYPE
Layered PSDs
ADDITIONAL ASSETS
N/A
PRODUCTION LEAD TIME
2-3 business days
MAX WEIGHT
ANCHOR
DESIGN SPEC
640x300px collapse to 640x100px (retina)
3RD PARTY SERVING
No
ADDITIONAL ASSETS
.mov, .mp4 file if video unit; calendar or event or countdown details; copy for expanded and collapsed versions
DSP TRAFFICKING SIZE
320x50px
PREFERRED FILE TYPE
Layered PSDs
PRODUCTION LEAD TIME
2-3 business days
MAX WEIGHT
BREAKOUT
DESIGN SPEC
640x300px collapse to 640x100px (retina)
3RD PARTY SERVING
No
ADDITIONAL ASSETS
Specified "breakout" element
DSP TRAFFICKING SIZE
320x50px
PREFERRED FILE TYPE
Layered PSDs
PRODUCTION LEAD TIME
2-3 business days
MAX WEIGHT
SIDEKICK
DESIGN SPEC
280x280px (retina)
3RD PARTY SERVING
No
ADDITIONAL ASSETS
Specified "sidekick" element; silhouetted shape; transparent background; elements can animate based on user's scroll
DSP TRAFFICKING SIZE
320x50px
PREFERRED FILE TYPE
Layered PSDs
PRODUCTION LEAD TIME
2-3 business days
MAX WEIGHT
BREAKAWAY
DESIGN SPEC
780x300px collapses to 260x300px (retina)
3RD PARTY SERVING
No
DSP TRAFFICKING SIZE
320x50px
PREFERRED FILE TYPE
Layered PSDs
ADDITIONAL ASSETS
Specified "breakout" and "sidekick" element; silhouetted shape; transparent background; "sidekick" elements can animate based on users' scroll
PRODUCTION LEAD TIME
2-3 business days
MAX WEIGHT
RUNWAY
DESIGN SPEC
780 x 300px
DSP TRAFFICKING SIZE
320x50px
3RD PARTY SERVING
No
PREFERRED FILE TYPE
Layered PSDs
ADDITIONAL ASSETS
Specified "breakout" element; silhouetted shape; transparent or hard edge background
PRODUCTION LEAD TIME
2-3 business days
MAX WEIGHT
WRAPPER
DESIGN SPEC
828x300px for Breakout, 828x100px banner (retina)
3RD PARTY SERVING
No
ADDITIONAL ASSETS
Specified 'wrapper' asset at 50px wide on all sides; specified "banner" or "breakout" asset; silhouetted shape; transparent background
MAX WEIGHT
DSP TRAFFICKING SIZE
320x50px
PREFERRED FILE TYPE
Layered PSDs
PRODUCTION LEAD TIME
2-3 business days
TRI-PLEX
DESIGN SPEC
200x160px for individual lockups, 780x300px for expanded state (retina)
3RD PARTY SERVING
No
ADDITIONAL ASSETS
Initial state images must have a transparent background while being grounded on a full opacity color base. Each image should have it's own theme/color
MAX WEIGHT
DSP TRAFFICKING SIZE
320x50px
PREFERRED FILE TYPE
Layered PSDs
PRODUCTION LEAD TIME
2-3 business days
RICH MEDIA
PARALLAX
DESIGN SPEC
780x1340px (retina)
3RD PARTY SERVING
No
MAX WEIGHT
PREFERRED FILE TYPE
Layered PSDs
ADDITIONAL ASSETS
Layered PSDs, imagery (fore-, mid-, background)
PRODUCTION LEAD TIME
3-5 business days
STORE LOCATOR
DESIGN SPEC
780x1340px (retina)
PREFERRED FILE TYPE
Layered PSDs
3RD PARTY SERVING
No
ADDITIONAL ASSETS
.csv, .xls file of store locations (name, city, state, zip)
MAX WEIGHT
PRODUCTION LEAD TIME
3-5 business days
GAMIFICATION
DESIGN SPEC
780x1340px (retina)
PREFERRED FILE TYPE
Layered PSDs
3RD PARTY SERVING
No
ADDITIONAL ASSETS
Game-specific messaging
MAX WEIGHT
PRODUCTION LEAD TIME
3-5 business days
SLIDE TO REVEAL & EXPLORER
DESIGN SPEC
780x1340px (retina)
PREFERRED FILE TYPE
Layered PSDs
3RD PARTY SERVING
No
ADDITIONAL ASSETS
Hotspot and copy direction
MAX WEIGHT
PRODUCTION LEAD TIME
3-5 business days
VIDEO
ENHANCED CTV
DESIGN SPEC
1920x1080px
3RD PARTY SERVING
Yes, if VAST
ADDITIONAL ASSETS
Layered PSDs for branded canvas
MAX WEIGHT
30MB
DSP TRAFFICKING SIZE
1920x1080px
PREFERRED FILE TYPE
.mov or .mp4
PRODUCTION LEAD TIME
2-3 business days
ENHANCED PRE-ROLL
DESIGN SPEC
1920x1080px
3RD PARTY SERVING
Yes, if VAST
ADDITIONAL ASSETS
Layered PSDs for branded canvas
MAX WEIGHT
30MB
DSP TRAFFICKING SIZE
1920x1080px
PREFERRED FILE TYPE
.mov, .mp4 or VAST tag
PRODUCTION LEAD TIME
2-3 business days
BRANDED CANVAS VIEWSTREAM
DESIGN SPEC
856x772px (retina)
3RD PARTY SERVING
Yes, if VAST/VPAID
ADDITIONAL ASSETS
Layered PSDs for branded canvas
DSP TRAFFICKING SIZE
300x250px
PREFERRED FILE TYPE
.mov, .mp4 or VAST tag
PRODUCTION LEAD TIME
2-3 business days
MAX WEIGHT
HORIZONTAL VIEWSTREAM
RATIO
16:9
3RD PARTY SERVING
Yes, if VAST/VPAID
DSP TRAFFICKING SIZE
300x250px
PREFERRED FILE TYPE
.mp4
ADDITIONAL ASSETS
.mov, VAST or VPAID tag
PRODUCTION LEAD TIME
2-3 business days
MAX WEIGHT
VERTICAL VIEWSTREAM
RATIO
9:16
3RD PARTY SERVING
Yes, if VAST/VPAID
ADDITIONAL ASSETS
.mov, VAST or VPAID tag
DSP TRAFFICKING SIZE
300x250px
PREFERRED FILE TYPE
.mp4
PRODUCTION LEAD TIME
2-3 business days
MAX WEIGHT
SQUARE VIEWSTREAM
RATIO
1:1
3RD PARTY SERVING
Yes, if VAST/VPAID
ADDITIONAL ASSETS
.mov, VAST or VPAID tag
MAX WEIGHT
DSP TRAFFICKING SIZE
300x250px
PREFERRED FILE TYPE
.mp4
PRODUCTION LEAD TIME
2-3 business days
VIDEO ANCHOR
DESIGN SPEC
640x300px collapsing to 360x202px (retina)
3RD PARTY SERVING
Yes
DSP TRAFFICKING SIZE
320x50px
PREFERRED FILE TYPE
.mp4
ADDITIONAL ASSETS
.mov, VAST or VPAID tag; brand logo for layering on video for first 3 seconds
PRODUCTION LEAD TIME
2-3 business days
MAX WEIGHT
IN-ARTICLE
All In-Article units are 100% width-responsive.
VENTI
DESIGN SPEC
780x920px (retina)
3RD PARTY SERVING
No
ADDITIONAL ASSETS
.mov, .mp4 file if including video
DSP TRAFFICKING SIZE
300x250px
PREFERRED FILE TYPE
Layered PSDs
PRODUCTION LEAD TIME
2-3 business days
MAX WEIGHT
KEY ART
DESIGN SPEC
780x700px (retina)
3RD PARTY SERVING
No
DSP TRAFFICKING SIZE
300x250px
PREFERRED FILE TYPE
Layered PSDs
ADDITIONAL ASSETS
Focus on singular, large and iconic imagery with limited text
PRODUCTION LEAD TIME
2-3 business days
MAX WEIGHT
MIDDLE BANNER
DESIGN SPEC
780x500px (retina)
3RD PARTY SERVING
No
DSP TRAFFICKING SIZE
300x250px
PREFERRED FILE TYPE
Layered PSDs
ADDITIONAL ASSETS
N/A
PRODUCTION LEAD TIME
2-3 business days
MAX WEIGHT
HIGHRISE
DIMENSIONS
100% responsive x 500px to 100% responsive x 920px (retina)
3RD PARTY SERVING
No
ADDITIONAL ASSETS
N/A
DSP TRAFFICKING SIZE
300x250px
PREFERRED FILE TYPE
Layered PSDs
PRODUCTION LEAD TIME
2-3 business days
MAX WEIGHT
EXCLUSIVE SUPPLY
