Amazon DSP + Kargo
Challenge
A beverage CPG brand leaned into Kargo’s High Impact ‘Venti’ unit in the Amazon DSP to test performance versus standard display.
Solution
The numbers speak for themselves! Kargo’s Venti unit far-exceeded CTR & Viewability benchmarks. In comparison to standard display, the Kargo high-impact is stronger at driving new to brand then Amazon standard banners.
Results
Lift in New to Brand Conversions
Click Through Rate vs. Standard Display
Increase in Viewability vs. Kargo Benchmark