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Anytime Fitness

Media Proven to Move Bodies

man lifting a dumbbell

Challenge

How can Anytime Fitness increase awareness and consideration throughout their January campaign?

Solution

By testing Kargo’s performance-optimized Spotlight offering. High-impact, perfectly timed impressions delivered both benchmark-beating media metrics and outstanding brand lift results.

The Results

TBD supporting copy?

  • Lift in Awareness vs. Upwave norms 2025

  • Lift in Consideration vs. Upwave norms 2025

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