Anytime Fitness
Media Proven to Move Bodies
Challenge
How can Anytime Fitness increase awareness and consideration throughout their January campaign?
Solution
By testing Kargo’s performance-optimized Spotlight offering. High-impact, perfectly timed impressions delivered both benchmark-beating media metrics and outstanding brand lift results.
The Results
Performance by design. Through a strategic combination of audience intelligence, premium creative, and quality media environments, Anytime Fitness transformed consumer interest into measurable campaign success.
Lift in Awareness vs. Upwave norms 2025
Lift in Consideration vs. Upwave norms 2025