Attention Drives Sales
Challenge
Does a lift in attention metrics translate to increased sales? A premier auto brand wanted to find out.
Solution
Kargo ran a high impact campaign across Runway, Lighthouse, and Spotlight (Venti & Billboard), all exceeding Adelaide’s attention benchmarks. Spotlight user-triggered placements drove especially strong attention and boosted sales. Higher AU aligned with sales lifts, showing premium attention driven media drove real sales impact.
Attention Lift Above Adelaide Display Norms
Runway
Lighthouse
Venti Spotlight
Billboard Spotlight
Sales Lift All New Compact Utility Segment Sales
Runway
Lighthouse
Venti Spotlight
Billboard Spotlight