Banking on Attention
Challenge
How does a regional bank cut through national bank noise to connect with local audiences?
Solution
With Kargo’s Branded Canvas CTV, the campaign turned everyday banking into a story worth watching. Blending product visuals with community-first messaging, it moved viewers from on-screen exposure to active attention, outperforming TVision’s visible-to-active benchmark by 40%.
The Results
Attention to Duration Ratio vs. TVision Norm
Presence to Active Ratio vs. TVision Norm
Attention Time vs. TVision Norm