Breath of Fresh Air
Challenge
A pharma brand aimed to engage Asthma patients with meaningful messaging, while overcoming the compliance hurdles that can impact the creativity of health advertising.
Solution
Kargo’s CTV creatives grabbed attention, kept viewers in-room, and held their gaze, extending engagement with both 30 and 60 second spots. By targeting zip codes with poor air quality, the ads reached receptive audiences with highly-relevant messaging.
The Results
Attention Time Lift vs. TVision 30s Norms
Attention to Duration Ratio vs. TVision 60s Norms
In-Room Time vs. TVision 60s Norms