Intercepting Fan Attention
Challenge
How can a leading TV and internet provider elevate brand perception with sports fans during peak engagement moments and influence future service choice?
Solution
The brand leveraged Kargo Sports Marketplace (KSM) to strategically align creative and context to reach fans when they were most engaged. The results demonstrated that delivering the right message in the right context drives stronger brand impact and future consideration.
The Results
Lift in Ad Recall Among Sports Audience
Lift in Brand Consideration Among Sports Audience