Crushing CTV Goals
Challenge
How could a financial services brand break through during one of the most competitive media moments of the year—the World Cup. With only a three-day flight on CTV, the challenge was efficiently reaching and engaging soccer enthusiasts at scale.
Solution
They teamed up with Kargo to deliver a 100% CTV activation aligned to peak World Cup viewership. By combining premium placements with precise audience targeting, the campaign drove strong awareness and engagement within a limited flight window.
The Results
Video Completes
Overall VCR BM: 97%