Live Scores to Stores

Challenge
How can a national home-improvement retailer score big with local DIY homeowners on NFL game days?
Solution
Kargo integrated Metabet’s live score API to pull real-time local NFL scores at the DMA level, auto-refreshing as the games unfolded. Countdown banners built anticipation pre-kickoff, then shifted to in game scores to drive cultural relevance and timeliness.
The Results
Click Through Rate vs. 0.74% Benchmark
Impressions