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Live Scores to Stores

3 mobile demos

Challenge

How can a national home-improvement retailer score big with local DIY homeowners on NFL game days?

Solution

Kargo integrated Metabet’s live score API to pull real-time local NFL scores at the DMA level, auto-refreshing as the games unfolded. Countdown banners built anticipation pre-kickoff, then shifted to in game scores to drive cultural relevance and timeliness.

The Results

  • Click Through Rate vs. 0.74% Benchmark

  • Impressions

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