Comedy on Demand

Challenge
How does a major streaming service capture the attention of target audiences to promote their new monthly comedy releases?
Solution
Kargo’s blend of high-impact mobile and Enhanced CTV formats paired eye-catching visuals with compelling messaging to boost brand favorability, while precise targeting ensured the campaign reached dedicated comedy fans.
The Results
Lift in Favorability vs. Upwave Norm
Lift in Message Association vs. Upwave Norm