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Comedy on Demand

CTV Demo

Challenge

How does a major streaming service capture the attention of target audiences to promote their new monthly comedy releases?

Solution

Kargo’s blend of high-impact mobile and Enhanced CTV formats paired eye-catching visuals with compelling messaging to boost brand favorability, while precise targeting ensured the campaign reached dedicated comedy fans.

The Results

  • Lift in Favorability vs. Upwave Norm

  • Lift in Message Association vs. Upwave Norm

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