Investment in Impact
Challenge
How does a major global investment management firm increase brand awareness?
Solution
Kargo blended our high-impact display units that utilize 100% CTV retargeting with our show-level and moments targeting against our standard CTV formats. By integrating striking visuals, this media mix boosted brand awareness and favorability and ultimately engaged audiences to deliver measurable results.
The Results
Aided Awareness Lift Lighthouse vs. Upwave Financial Services Industry Norm
Favorability Lift Standard CTV vs. Upwave Financial Services Industry Norm