Driving Up Dealership Visits
Challenge
A B2B platform needed to break through to small and midsize businesses, elevate their service distinctiveness, and strengthen business value perception.
Solution
Kargo deployed a cross-platform strategy to reach SMBs on mobile while on the move and on CTV at home. We amplified impact by leveraging innovative CTV formats like Tiles and Branded Canvas, while relying on proven mobile formats like Breakaway/Enhanced Pre-Roll. The combination connected with hard to reach SMBs and reinforced messaging across screens.
The Results
Aided Awareness Vs. Upwave B2B norms
Consideration Vs. Upwave B2B norms
Lift in Perception: Drives quality leads