Clicks with Character
Challenge
How can a retail shoe brand drive efficient, high-quality traffic using high-impact formats that outperform standard display on mobile and desktop?
Solution
The retail shoe brand partnered with Kargo across the UK and France, activating CORE (Create Once, Run Everywhere) placements to drive quality site traffic across mobile and desktop. Running Runway formats premium and local supply, the strategy delivered strong CTR performance, translating interest into quality site visits.
The Results
UK CORE Runway Wheel Click-Through Rate Benchmark: 0.8%
UK CORE Runway Click-Through Rate Benchmark: 0.8%
FR CORE Runway Wheel Click-Through Rate Benchmark: 0.8%
FR CORE Runway Click-Through Rate Benchmark: 0.8%