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Cooler Stacked, Game Packed

A smartphone displaying a Blue Tail ad sits on a football field beside a football, red party cups, and a blue jersey.

Challenge

How do you drive engagement and impressions for an alcohol brand during peak tailgating season while creating a memorable experience for sports fans?

Solution

You make the brand a part of the tailgating ritual with an engaging, interactive experience placed in premium editorial environments designed to capture attention and drive interaction.

The Results

  • CTR - 0.79% Benchmark

  • Impressions

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