Connecting Care
Challenge
How can a pharma brand effectively reach and connect with patients?
Solution
Kargo’s high impact Rx Runway unit combined dynamic, compliant creative with precise audience targeting to effectively reach and engage patients. The campaign connected with Health Enthusiasts, Parents, and Adults 25–34, driving standout attention, meaningful action, and results that exceeded benchmarks.
The Results
Rx Runway CTR Benchmark: 0.80%
Rx Runway Viewability Benchmark: 86.1%