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Connecting Care

Challenge

How can a pharma brand effectively reach and connect with patients?

Solution

Kargo’s high impact Rx Runway unit combined dynamic, compliant creative with precise audience targeting to effectively reach and engage patients. The campaign connected with Health Enthusiasts, Parents, and Adults 25–34, driving standout attention, meaningful action, and results that exceeded benchmarks.

The Results

  • Rx Runway CTR Benchmark: 0.80%

  • Rx Runway Viewability Benchmark: 86.1%

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