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Smart Call

Challenge

A leading telecom provider wanted to drive cost-effective qualified leads for WiFi services, targeting users ready to check service availability in their area.

Solution

Kargo tested its new Spotlight capabality—a suite of ads that launch based on user behaviors to grab maximum attention. The results delivered leads at $172.62 per action, making Kargo the telecom provider’s most cost-efficient partner.

The Results

  • Of Clicks Result in a Qualified Site Visit

  • WoW Site Visit Growth

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