Right Audience. Right Vacation.

Challenge
How can a state tourism agency promote travel opportunities amongst in-state and out of state audiences?
Solution
Using Kargo’s proprietary Cohort Intelligence audience targeting technology, the travel agency identified and reached high-value traveler segments with creative that inspired deeper exploration.
The Results
CTR Lift Across Each Cohort
Everyday Indulgers
Adrenaline Junkies
Travel Enthusiasts