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Right Audience. Right Vacation.

2 mobile museum demos

Challenge

How can a state tourism agency promote travel opportunities amongst in-state and out of state audiences?

Solution

Using Kargo’s proprietary Cohort Intelligence audience targeting technology, the travel agency identified and reached high-value traveler segments with creative that inspired deeper exploration.

The Results

CTR Lift Across Each Cohort

  • Everyday Indulgers

  • Adrenaline Junkies

  • Travel Enthusiasts

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