Driving Up Dealership Visits
Approach
A luxury auto brand deployed national messaging, followed by dynamic localized offer-based messaging tailored to dealership markets. To power the local offers, Kargo created high-attention placements like Venti Spotlight as well as in-article placements like Lighthouse.
Outcome
Dynamic localized messaging drove stronger dealership visitation and a more efficient CPSV versus broader non-offer messaging. Pairing localization with Venti creative and Spotlight user-responsive placement amplified performance.
The Results
Conversion Lift Offer messaging vs. Non-offer
CPSV Efficiency Venti-Spotlight Offer messaging vs. Non-offer
Total Visits Venti-Spotlight vs. Lighthouse