Raising the Water Game
Challenge
How does a leading CPG water brand drive incremental sales among sports fans across its many sub-brands?
Solution
Kargo took a two-pronged approach. We ran Venti Spotlight placements in premium web content and Enhanced Narrative formats in relevant CTV programming with the goal of aligning the creative with high-impact game moments. By combining sports-based audiences and brand specific segments, the campaign maximized relevance and impact.
The Results
Dollar in Incremental Purchases
iROAS