New Diners, New Dollars
Challenge
How can a legacy QSR brand grow its buyer base through new customer acquisition outside of its existing loyalists?
Solution
Kargo used a combination of high-impact display units with CTV to increase in-store sales and drive consumer interaction. Each unit alone worked to engage and convert new buyers, however when viewers saw a combination of ads, the likelihood of conversion increased even higher.
The Results
Proj. Sales Attribution (in $)
Conversion Rate vs. Attain QSR Fast Casual Benchmark
ROAS vs Attain QSR Fast Casual Benchmark