From Homescreen To Home Retailer
Challenge
A home retail brand aimed to cut through holiday marketing saturation and meaningfully connect with shoppers, driving foot traffic to stores for holiday décor purchases.
Solution
Kargo gave the home brand a unique home on CTV. Our exclusive CTV Homescreen Glass units gave the brand a commanding presence on a screen where viewers spend an average of 10.5 minutes selecting what to watch. Kargo also deployed targeting and creative strategies that shifted the campaign from awareness to conversion cost-efficiently and effectively.
The Results
BVR Lift Incremental Store Visits
Conversion Rate Lift - Glass vs. the Campaign Average
Lower Cost per Store Visit - Glass vs. the Campaign Average