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Driving Up Dealership Visits

A smartphone displaying a Blue Tail wine ad sits beside a glass of red wine on a blue surface.

Challenge

How does a wine brand catch the eyes of wine enthusiasts thirsty for new bottles to try?

Solution

Kargo served up its largest in-article ad for impact and ran it across premium content. Wine enthusiasts drank it up with benchmark-besting results.

The Results

  • Viewability Benchmark 38%

  • CTR Benchmark 0.2%

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