Leveling Up Attention

Challenge
How do you level up attention with Video Gamers and drive stronger completion across both short- and mid-form creative?
Solution
The brand partnered with Kargo to own the first frame before content begins. Branded Canvases elevated each 6s and 15s execution, capturing Video Gamers’ attention and driving strong lifts in Video Completion Rates across both formats.
The Results
6s VCR Lifts
15s VCR Lifts