NEWS ARTICLES

Harry Kargman, founder and CEO of mobile advertising company Kargo has been doing researching of the efficacy of creative formats. “Eye tracking is a means to an end: how do you know if the consumer is paying attention?”

A Kargo study found no correlation between ad viewability and effectiveness.

Kargo, a mobile brand advertising company, has just released its new Viewability vs. Memorability report, which reveals which advertising channels spark the most interest and user engagement based on viewability methods.

The advertising industry is facing sweeping and unprecedented changes, where user targeting is being challenged with extinction. We need to accept the fact that the cookie is endangered and will probably go away over the next 12 months.

Oscar®-winning actress and Founder and CEO of Goop, Gwyneth Paltrow, sat down with Harry Kargman, Founder and CEO of Kargo, to give advice to entrepreneurs and discuss her career pivot, “The Politician.”

Viewability has become the de-facto metric for marketers for measuring the effectiveness of digital ad campaigns, but new research revealed at Advertising Week in New York City indicates that it is an imperfect one when considered on its own.

Ahead of peak candy-buying season, executives at Advertising Week shared how mobile can bring together media, distribution and customer insights.

Web usage is the most popular source of time spent on mobile devices, overtaking Facebook usage by 3% as consumers divide their time among other top apps.

Stranger Things leaves a goal to aspire toward.

Kargo, the leader in mobile brand advertising, announced that after implementing White Ops’ pre-bid prevention product, MediaGuard, it has achieved less than a 0.3 percent invalid traffic rate.

Innovation in advertising takes many forms. As more content consumption moves to smaller devices, having the ability to transform those small screen experiences into larger, more immersive ones will be critical to the future of advertising.

Kargo mobile brand advertising has welcomed Perry Smith to their sales team to spearhead sales efforts in the Melbourne and Victoria markets.

As the advertising industry has become focused on pouring resources into buying, targeting, and measuring ads, the customer experience has taken a beating.

Google announced last month that it would switch to a first-price auction in Google Ad Manager by the end of 2019. The move brings Google into parity with most demand-side platforms (DSPs) and creates a unified auction from all demand sources, thereby changing the dynamics of the second-price auction universe that it created.

Today’s advertising models often focus on outcome-driven KPIs that help to optimize a campaign tactical effectiveness but do little to improve overall strategy.