Partnership brings BeReal's highly engaged audience into Kargo's cross-channel offering, giving US advertisers access to one of social's most trusted environments

NEW YORK — June 30, 2026 — BeReal, the social platform built around one authentic moment a day, has named Kargo as its first Preferred Marketing Partner in the United States. The partnership brings BeReal's audience into Kargo's creative performance platform, where US advertisers can run campaigns alongside premium inventory across social, CTV, retail media, and the open web.

BeReal reaches more than 40 million monthly active users globally, with an audience that is roughly 85% Gen Z. Unlike platforms built on infinite scroll and algorithmic feeds, BeReal operates on a single daily notification, one moment where users show up voluntarily, fully present. The platform reports engagement rates up to five times higher than other social platforms. There is no AI-generated content in the feed, so what users see is real people, in real moments, without filters.

Through the partnership, advertisers will also gain access to Kargo's premium creative capabilities, helping brands build high-impact experiences designed specifically for BeReal’s highly engaged audience. Kargo specializes in helping brands break through the creative fatigue that defines most of social advertising today. Its platform builds custom, high-impact ad formats and distributes them across premium supply, an alternative to the walled-garden templates that push every campaign into the same mold. Where most social advertising competes for attention in a scroll, Kargo is built to hold it.

Together, the two companies address the same underlying problem. As social feeds become increasingly crowded and automated, brands are searching for environments where authentic engagement stands out. BeReal's product keeps AI out of the user experience entirely. Kargo's position is that AI should enhance human creativity rather than replace it. Both are building toward environments where advertising earns attention rather than interrupting it.

"BeReal has always put authentic experiences first, and that includes how brands show up here," said Ben Moore, managing director, US. "Kargo built its business on premium media environments and creative that respects the audience, which made the fit clear as we grow our advertising business. Together, we are giving advertisers a way to reach our community with work that holds attention while staying true to BeReal."

"Brands are looking for authentic ways to reach people, and BeReal offers one of the most engaged audiences on social media today," said Trett Johnson, Vice President, Platform Partnerships, Kargo. "As AI floods social feeds, the environments that feel human are where attention is moving. Bringing BeReal into Kargo's cross-channel offering gives advertisers a way to reach that audience with creative built to hold it."

The partnership is available immediately to advertisers in the US and lays the groundwork for further collaboration, bringing Kargo's creative capabilities to BeReal's advertising ecosystem.

About BeReal

Founded in 2019, BeReal now counts over 40 million monthly users globally. Built to foster real, unfiltered connection, BeReal invites users to share one genuine moment per day - no filters, no likes, no follower counts. Top markets include the U.S., Japan, and France, with over 50% of users active six days a week. Download the app on Apple Store, or Google store. Learn more at bereal.com.

About Kargo

Kargo is the creative performance platform reimagining modern media buying. We unify high-impact creative, intelligent targeting, and premium supply across CTV, social, retail media, and the open web, all in one platform. Powered by proprietary AI and built on 100% premium inventory, Kargo helps brands drive measurable full-funnel results while simplifying execution. From Creative Science® to intelligent automation, we deliver performance without compromise. Founded in 2003, Kargo is a global company headquartered in New York, with offices across the US, APAC, and Europe.