The 3 Biggest Questions From Fox and Roku's $22 Billion Deal
The 3 Biggest Questions From Fox and Roku's $22 Billion Deal
What does Roku and Fox's deal mean for advertising, streaming, and beyond?
If you haven’t heard, there’s a giant media merger shaking up the TV and streaming industry. And no, for once we’re not talking about Paramount.
Today, Fox and Roku announced a $22 billion deal for the legacy broadcast company to acquire the streaming and tech platform—and we’ve got questions.
With the deal, expected to close in 2027, Fox adds Roku’s content and first-party data from more than 100 million global streaming households to its portfolio of news, sports, entertainment, and streaming platforms such as Tubi and Fox One.
But what does this mean for the industry as a whole? And how does this shake up the advertising market? ADWEEK reached out to several experts to get insights on the biggest questions coming out of the deal.