The Opportunity
L’Occitane is a global luxury brand, offering skincare, fragrance, and hair goods. Since 2021, the brand has engaged Kargo to boost traffic and engage customers. To drive lower-funnel conversions, Kargo and L'Occitane partnered on paid social programming, zeroing in on Meta's Advantage+ Shopper Campaigns (ASC) to achieve goals. While this strategy was working, L'Occitane noticed that they weren't able to engage new customers past click-throughs. They turned to Kargo to implement a new full-funnel approach to push customers past click-throughs to point of sale.
The Approach
Having leveraged ASC to drive lower-funnel performance for L’Occitane, Kargo believed they could adopt ASC machine learning tools again to meet the brand’s new upper funnel goals: increasing traffic and optimizing landing page engagement. Kargo tested brand awareness assets on ASC alongside existing business-as-usual conversion campaigns. This approach retargeted high-quality prospects from the top of the funnel to the bottom.
Kargo has been a reliable partner for over four years, always supportive of new strategies and ideas. Their ongoing involvement in our campaigns has been key to the success and growth of our partnership
Selena B,
Manager, Digital Marketing, L'Occitane
The Results
By expanding L’Occitane’s ASC strategy to a full-funnel approach, the brand saw increased engagement, clicks and decreased cost-per-sale.
