Challenge

Strengthen brand recognition and drive sales by showcasing Malt-O-Meal Cereals’ everyday value. Emphasize the commitment to providing a wide variety of flavors catering to families and frequent cereal purchasers.

Solution

Kargo targeted engaged families and cereal shoppers across CTV and Enhanced Video formats. The campaign increased awareness, recall, and brand affinity, setting the stage for long-term brand loyalty and increased in-store consideration.