Challenge

Nature’s Bakery set out to elevate brand awareness and spark meaningful consumer action - not just through media, but through creative that could truly break through. The task: harness the full potential of CTV, delivering performance and storytelling in one seamless, unified platform experience.

Solution

By leveraging strategic cross-channel activation, Kargo helped drive strong performance across the funnel. With the combo of QR codes and channel retargeting, we were able to capture consumers’ attention and spark a ripple effect—boosting both brand visibility and lower-funnel actions across key e-commerce channels.