Kargo Launches Project KERA to Automate End-to-End Media Buying and Creative Execution
April 9, 2026
Kargo has introduced Project KERA in closed beta, an agentic platform designed to streamline the full
campaign lifecycle from planning through optimization. It takes a campaign brief and turns it into a ready-to-
execute plan by bringing together creative, audience targeting, premium inventory, and measurement in one
system. Built on Kargo’s Creative Science, the platform uses predictive scoring and real-time signals to guide
decisions and improve performance along the way.
KERA supports both fully automated workflows and human input where needed, giving teams flexibility in how
they use it. Early partners like Hershey’s are already testing the platform. The broader goal is to reduce
fragmentation in media buying while increasing speed, creative effectiveness, and measurable results.