REVEALED: All the winners & grinders from the B&T Awards 2021

October 18, 2021

As seen on B&T

Adland was in a very celebratory mood on Friday night, with the B&T Awards 2021, presented by YouTube, recognising the cream of the industry’s crop with all the usual flair and frivolity that you’d expect.

The sell-out event saw 900 industry folk flock to the Hordern Pavilion in Sydney for an evening of applauding and high-fiving, champagne skolling, dancing and laughing, with The Chaser’s Craig Reucassel and Chris Taylor doing a stellar job steering the ship as MCs.

A grand total of 41 gongs were handed out to very worthy winners, with Special bagging 10 of them, including the highly coveted Grand Prix, awarded to the agency making the biggest impact on how the advertising and marketing game is played.

Best Media Platform: Kargo

Launched in late 2016, Kargo has experienced sustained commercial success. The company’s proprietary technology and differentiated inventory solutions drive incremental revenue for publishers while enhancing the end-to-end user experience for advertisers. While mobile advertising has developed into a must-buy, it has its share of challenges. From privacy concerns leading to the erosion of cookie-based targeting, to publishers fighting big tech, over-the-top media and connected TV for their share of the digital advertising pie, the mobile advertising industry is fraught with heavy regulation and intense competition, yet Kargo has achieved record growth. The Interactive Advertising Bureau estimated that digital advertising grew 25.8 per cent year on year (YOY) in the first quarter of 2021, with mobile display growing 34 percent. Kargo Australia massively outperformed the market, growing 87 percent YOY in Q1 2021, with accelerated growth into Q2, averaging 111 per cent growth for the first half of the year.

Check out the full list of winners at this year’s B&T Awards via THIS SPECIAL ONLINE BOOKLET.