Oscar®-winning actress and Founder and CEO of Goop, Gwyneth Paltrow, sat down with Harry Kargman, Founder and CEO of Kargo, to give advice to entrepreneurs and discuss her career pivot, “The Politician.”
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Viewability has become the de-facto metric for marketers for measuring the effectiveness of digital ad campaigns, but new research revealed at Advertising Week in New York City indicates that it is an imperfect one when considered on its own.
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Ahead of peak candy-buying season, executives at Advertising Week shared how mobile can bring together media, distribution and customer insights.
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Web usage is the most popular source of time spent on mobile devices, overtaking Facebook usage by 3% as consumers divide their time among other top apps.
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Stranger Things leaves a goal to aspire toward.
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Kargo, the leader in mobile brand advertising, announced that after implementing White Ops’ pre-bid prevention product, MediaGuard, it has achieved less than a 0.3 percent invalid traffic rate.
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Innovation in advertising takes many forms. As more content consumption moves to smaller devices, having the ability to transform those small screen experiences into larger, more immersive ones will be critical to the future of advertising.
Kargo mobile brand advertising has welcomed Perry Smith to their sales team to spearhead sales efforts in the Melbourne and Victoria markets.
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As the advertising industry has become focused on pouring resources into buying, targeting, and measuring ads, the customer experience has taken a beating.
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Kargo's publisher network is a way for advertisers to reach a sizable mobile audience that demonstrates its interests with its content choices, and enhancing its quality controls could help it attract advertisers that are looking for a strong alternative to Google and Facebook while wanting to reap the benefits of programmatic buying.
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Google announced last month that it would switch to a first-price auction in Google Ad Manager by the end of 2019. The move brings Google into parity with most demand-side platforms (DSPs) and creates a unified auction from all demand sources, thereby changing the dynamics of the second-price auction universe that it created.
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Today’s advertising models often focus on outcome-driven KPIs that help to optimize a campaign tactical effectiveness but do little to improve overall strategy.
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The "It Can Wait" public service message reached millions and outstripped benchmarks by putting the focus on mobile viewers.
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Global brand ads leader Kargo has announced a significant addition to its team in New Zealand and Australia, appointing Maria Bajalica as sales manager in New Zealand.
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Spotlight on a thought leader in the digital media industry.
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The CEO makes some predictions and discusses major pain points for those in the digital media industry.
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The CMO discusses trends and has some advice for those in the digital media industry.
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Mobile brand advertiser Kargo has launched several new creative ad formats that were uniquely designed based off of research findings to provide mobile users with an engaging way to interact with brand advertising.
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Upbeat articles on publisher websites spur more than 50% higher engagement for ad placements by CPG and entertainment brands, according to a sentiment study by mobile advertising platform Kargo shared with Mobile Marketer.
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