Google has issued a death warrant for third-party cookies, setting in motion plans to kill third-party cookies in Chrome by 2022. Here’s a breakdown of who stands to benefit, who will lose and what comes next.
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Harry Kargman, founder and CEO of mobile advertising company Kargo has been doing researching of the efficacy of creative formats. “Eye tracking is a means to an end: how do you know if the consumer is paying attention?”
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A Kargo study found no correlation between ad viewability and effectiveness.
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Kargo, a mobile brand advertising company, has just released its new Viewability vs. Memorability report, which reveals which advertising channels spark the most interest and user engagement based on viewability methods.
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The advertising industry is facing sweeping and unprecedented changes, where user targeting is being challenged with extinction. We need to accept the fact that the cookie is endangered and will probably go away over the next 12 months.
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Oscar®-winning actress and Founder and CEO of Goop, Gwyneth Paltrow, sat down with Harry Kargman, Founder and CEO of Kargo, to give advice to entrepreneurs and discuss her career pivot, “The Politician.”
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Viewability has become the de-facto metric for marketers for measuring the effectiveness of digital ad campaigns, but new research revealed at Advertising Week in New York City indicates that it is an imperfect one when considered on its own.
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Ahead of peak candy-buying season, executives at Advertising Week shared how mobile can bring together media, distribution and customer insights.
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Web usage is the most popular source of time spent on mobile devices, overtaking Facebook usage by 3% as consumers divide their time among other top apps.
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